KB Kookmin Bank - GOLD & WISE
Company: KB Kookmin Bank
Company Division/Group: KCU
Company Description: KB Kookmin Bankprovides various personal and corporate banking products and services in South Korea.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best House Organ - For Customers (Business)
Nomination Title: GOLD&WISE
How many times was this house organ published since January 1, 2017? 12 times issue per a year
Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
GOLD&WISE, published by KB Kookmin Bank, is a VIP membership magazine for the private banking customer, and has the highest profile in Korea, including professional workers and business representatives.
The special theme of " Korea's Beauty, " which is only offered in magazine, highlights the traditional beauty of Korea, which adds to the depth of its beauty. In the Finance section, KB Kookmin Bank experts provide a range of beneficial and diverse economic information to the reader quickly. And with a clean layout and modern design, readers can read it more easily and comfortably. Based on its neat contents and design, has received many international prestigious awards, including the International Business Awards (IBA) publishing gold award.
Since its first publication in 2005, magazine has been publishing with readers 12 times a year and has been constantly communicating with them through Internet and mobile applications since 2014.
GOLD&WISE Major Achivement (2017.07 - 2018.06)
GOLD&WISE (KB Private Banking Service Brand) recognized as the ‘2018 Best Brand by Consumers’ in private banking service category for the 7th consecutive year (Forbes Korea)
Award in best Private Banking service at the Best Private Bank Awards 2018 (Global Finance )
Provide the applicable creative and production credits for this entry:
Mcube Partners is a company specializing in the production of magazines and has a wide range of manufacturing experience and know-how. In particular, it specializes in producing membership magazines for VIP customers. With seamless client communication, the company is growing into a leading company with highly complete content and sophisticated design