Jumpshot - Company of the Year
Company: Jumpshot, San Francisco, CA, USA
Entry Submitted By: SamsonPR
Company Description: Jumpshot delivers digital intelligence from within the Internet's most valuable walled gardens. The company's real-time, opt-in global panel tracks five billion actions a day across 100 million devices to deliver insights into online consumer behavior. Jumpshot works with customers including Condé Nast, Kantar, TripAdvisor, Moz, SEMrush, IRi, and GFK, among others.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Internet/New Media - Small
Nomination Title: Jumpshot
Tell the story about what this nominated organization has achieved since 1 January 2017 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
Jumpshot is an innovative company and emerging leader in marketing analytics and digital intelligence for e-commerce. Over 50% of purchases occur in online marketplaces like Amazon, and not on brands’ websites. And among those marketplaces, Amazon owns over 80% market share of purchases across dozens of product categories. Brands have very little insight into what consumers are doing outside of their own sites—they have no idea what consumers are searching for, looking at and buying. This blind spot gives Amazon an unfair advantage since they have huge troves of this data—almost 50% of product searches start on Amazon, for example, and this number is growing. Jumpshot is changing that and giving power back to brand marketers with essential consumer insights.
The company delivers deep intelligence on consumer behavior from within the Internet’s most valuable walled gardens (where no other company has data), including sites like Amazon, Google, Walmart.com, Expedia, and more. The company’s real-time, opt-in global panel tracks five billion actions a day across 100 million devices to deliver insights into online consumer behavior.
What makes Jumpshot a true innovator? Its unique data, for one thing! No other company in the world is tracking this amount of consumer insights, allowing brands and retailers to remain competitive in an increasingly competitive online marketplace.
But a lot of companies have data. How is Jumpshot’s work a unique innovation? Jumpshot is using its data capabilities to pull consumer data into solutions that are helping to transform how brands and retailers can compete in an e-commerce era dominated by Amazon.
This year, Jumpshot leveraged its data capabilities to roll out two new innovative products:
Insights Solution: Providing CMOs Insights Across All Online Marketplaces
The company has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level.
Campaign Optimization Solutionto Provide Marketers with a View into Walled Gardens
This is a new solution that links walled-garden data to actual ad exposures. With more than 50 percent of purchases happening in walled-garden marketplaces, marketers can now unlock important, previously hidden data on consumer behavior throughout the entire digital ecosystem—from search engines and online marketplaces to competitive websites.
Additionally, Jumpshot recently released the State of the Amazon Era Data Report. Some of the media coverage below highlights just how unique and innovative Jumpshot’s data really is, and how it can be applied.
FierceRetail: Amazon dominates 80% of market
Baker recommends that retailers and brands look closely at consumer habits when on their own site and once they leave the site."Many retailers and brands we speak with have not been aware that these consumer insights behind walled garden sites exist. It's a game changer for retailers and brands in this increasingly competitive e-commerce landscape," he said. "Amazon has an advantage over other retailers and brands because they have access to all their own consumer insights—but now, we're helping at Jumpshot by providing digital intelligence from Amazon and the most valuable walled gardens," Baker added.
Marketing Land: Amazon owns more than 90% market share across 5 different product categories Report
Reports from Kleiner Perkins' Mary Meeker and e-commerce data firm Jumpshot underscore Amazon's growing e-commerce power.
A reportfrom Jumpshot, an analytics platform tracking consumer behavior online, released this week, shows Amazon dominates e-commerce sales in several categories. The company owned more than a 90 percent market share for online purchases in home improvement tools, skin care, batteries, golf and kitchen and dining accessories in Q1 2018.
As Meeker points out in her report, e-commerce continues to accelerate and gain as a percentage of overall sales — reaching a 13 percent share of retail sales in 2017. Jumpshot’s data shows retailers still have opportunities in private labels and other categories, but they will have a hard time competing on commodity products particularly.
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this organization since the beginning of 2017 (up to 150 words).
Over this past year, Jumpshot:
-Drastically increased revenue year-over-year
-Released two new innovative products: Insights and Campaign Optimization - both giving marketers access to new and better data insights across online marketplaces
-Grown its customer base, including Condé Nast, Kantar, TripAdvisor, Moz, SEMrush, IRi, and GFK, among others.
-Significantly ramped up its global team by hiring top tech talent
-Won Inc.’s Best Place to Work honor
-Rolled out new branding, messaging and website at www.jumpshot.com
Of the following measures of success, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2017? Overall Innovation