Jeunesse Global - NV™ Product Line
Company: Jeunesse Global, Lake Mary, FL, USA
Company Description: Jeunesse is a billion-dollar global direct selling company with a mission to positively impact the world by helping people look and feel young, while empowering each other to unleash their potential. The company’s skin care and nutritional products are made exclusively for Jeunesse and form a comprehensive Youth Enhancement System. Jeunesse operates in over 140 markets worldwide.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: Best New Product or Service of the Year - Consumer Products
Nomination Title: Jeunesse Expands into Cosmetics Market with NV™ Product Line
Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and performance to date.
For Jeunesse to consider a new product, it must fit into the company’s carefully selected mix of products that help people look and feel young. Only products that are truly unique and innovative with exclusive formulas are considered. And that’s just what Jeunesse created with NV — its inventive new line of skin perfecting micro-mist foundations which was developed to allow anyone to create the enviable professional results of an airbrushed makeup look with an easy-to-use product line.
NV marks the company’s entry into the $60 billon US cosmetics market. The innovative foundation line was developed in conjunction with a celebrity makeup artist and features a primer, BB perfecting mist foundation and facial and body bronzer.
The colorless NV Primer fills in pores and creases, preps the skin for the foundation as well as other cosmetics, such as mascara and lipstick.
The NV BB Perfecting Mist Foundation is available in nine flattering shades delivers a high-definition airbrush finish that beautifully blurs skin imperfections with a lightweight and buildable formula that provides photo-ready coverage lasting 8 to 12 hours. One mist over the face provides light coverage. Medium coverage is attained with two mists, while three mists will provide full coverage.
The NV Bronzer provides a finishing touch imparting a hint of shimmer and glow, and can be used for both face and body.
The NV line applies forward-looking technologies in both anti-aging skin care and cosmetics to create a first-to market product line by incorporating the company’s exclusive APT-200™ polypeptide anti-aging ingredient, (the star of its successful Luminesce® skin care line) in a unique makeup formula which is applied using a patented aero brush spray applicator that delivers professional-looking results quickly and easily.
The addition of the ATP-200 ingredient turns what would be a purely cosmetic product into an effective skin enhancing tool that the rejuvenates skin, helping to diminishing the look of fine lines and wrinkles for a youthful-looking complexion.
The patented aero brush spray applicator offers several innovative benefits including:
The micro mist spray pattern is more concentrated in the center and fans out toward the edges. This delivers the most intense coverage in the center of the face (where it’s needed most) and more subtle coverage around the perimeter for a more natural look.
The aero brush can deliver non-water-soluble ingredients, allowing for use of specialty skin care ingredients for a long wearing, water-resistant formula.
The applicator provides a “first-time fresh” experience for every use because it doesn’t allow germs to get into the packaging. In addition, because fingers, hands, makeup brushes and sponges (which can harbor bacteria) are not required for application, contaminants are further avoided.
The applicator is simple to use and the application is quick, saving significant time.
The applicator provides such a fine micro mist that it provides extraordinary coverage while being lightweight and never heavy looking.
The NV line offers great potential for Jeunesse both in terms of attracting new retail customers and increasing penetration in its large global marketplace. Cosmetics are a growing category and very popular in the direct selling industry (accounting for 32% of direct sales worldwide in 2015). By entering the color cosmetics, Jeunesse has opened a new category of sales in its 140 markets around the world, attracting potential new customers while also strengthening current product offerings to existing customers by providing a next step product for its skin care customers.
The launch was a great success, resulting in a complete sell out of the initial order quantities at the event, making it one of the most successful introductions in company history. This initial success served to increase demand across all markets. Capitalizing on worldwide demand, Jeunesse is expediting planned product launches in 12 countries across Europe, Latin America and Asia through the spring and summer. One thing is for certain … NV opens a world of envious possibilities for Jeunesse and its Distributors.
In bullet-list form, briefly summarize up to ten (10) of the chief features and benefits of the nominated product or service.
-NV is an innovative perfecting mist foundation line that uses an exclusive patented aero brush spray nozzle to deliver an enviable professionally-looking airbrushed foundation finish that anyone can apply.
-NV provides “beauty with benefits” with moisturizing, hydrating, skin-enhancing ingredients such as the company’s exclusive APT-200 polypeptide anti-aging ingredient and skin-soothing aloe.
-The line includes a primer to smooth and prep the skin, a BB Perfecting Mist Foundation for flawless coverage and an illuminating bronzer suitable for face and body.
-NV is quick and easy to use and allows for buildable coverage.
-NV BB Perfecting Mist Foundation comes in nine flattering shades and is suitable for all skin types and tones
-NV is free of oils, phthalate, paraben, sulfates and talc.
-The NV Easy Match system makes it simple for Customers to find their perfect NV foundation shade by entering the brand and shade of the makeup they already wear.