Jeunesse Global - CSR Program of the Year
Company: Jeunesse Global, Lake Mary, FL, USA
Company Description: Jeunesse is a billion-dollar global direct selling company with a mission to positively impact the world by helping people look and feel young, while empowering each other to unleash their potential. The company’s skin care and nutritional products are made exclusively for Jeunesse and form a comprehensive Youth Enhancement System. Jeunesse operates in over 140 markets worldwide.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Corporate Social Responsibility Program of the Year - in Canada and the U.S.A.
Nomination Title: Giving Back: The True Measure of a Corporation’s Success
Tell the story about this nominated CSR program as it has been carried out since 1 January 2017 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
Social responsibility is at the heart of Jeunesse®, and the company’s nonprofit foundation Jeunesse Kids™envisions a world where all children have the opportunity to grow, flourish and look forward to a happy, successful future.
Jeunesse Kids promotes sustainability and helps meet children’s basic needs, providing access to healthcare, food, shelter and education, and assisting with intervention and emergency shelter for abused, neglected and maltreated children.
Committed to helping communities worldwide, Jeunesse Distributors and employees have bolstered the foundation with donations of more than $1.58 million to make a substantial and positive impact on children’s lives.
This past summer, a group of 80 volunteers – Jeunesse employees, Distributors, their families and WE Charity Co-Founder Craig Kielburger – traveled deep into the Amazon to the remote village of Los Rios, Ecuador. Jeunesse Kids partnered with WE Charity and their WE Villages program to bring five basic necessities: Clean water, education, healthcare, food stability and income opportunities.
Volunteers helped with the construction of a water tank that will bring to surrounding homes the clean water generated by the school’s new treatment facility. And with an aim to empower the community, Jeunesse Kids created a group for girls and young women that provides artisan skills, financial literacy and leadership training.
Jeunesse Kids also supports WE Villages in China and Kenya, and has added its fourth village, in India, in 2018.
Jeunesse organizes local charitable initiatives at major events in each of its five global regions. In February 2017, Jeunesse Distributors kicked off the year at LEAD Las Vegas by raising more than $80,000 to support the Boys & Girls Club of Southern Nevada, allowing the organization to furnish its new soccer field at the Downtown Clubhouse, as well as provide more than 40 new study tables throughout the region. The clubhouse hosts 150 kids daily during the school year, and more than 200 during the summer.
At the Amsterdam Regional Convention in April, Jeunesse Kids raised 80,928 euros, surpassing its goal by more than 60,000 euros. The donations benefited The Forgotten Child Foundation, an organization that aims to lift up the 50,000 children living in shelters in the Netherlands. Donations helped transform a Den Helder shelter with the addition of a “Magic Garden,” with play and art areas, a computer center for teenagers and colorful common spaces now dotting the once bleak environment.
At the Jeunesse Brasil one-year anniversary event, the foundation raised more than $34,000 to renovate the Hospital Martagão Gesteira for children, improving the formerly barren waiting room and its dilapidated ceiling, and adding a playroom.
At a Panama event, $24,550 was raised for the Oli Fundación Peru for water purifiers for families and schools in landslide-affected areas.
The fall Jeunesse EXPO8 Elevate 2017 World Tour, with stops in Macau, Bangkok, Milan, São Paulo and Orlando, drew an astounding 50,000 attendees who raised more than $900,000 (exceeding the fundraising goal by 30%) to fund five local charitable initiatives, including the foundation’s fourth WE Village in India, hospitals in Brasil and Rome, and programs supporting education, basic living needs and food security.
This past winter, the Jeunesse Family smashed a $50,000 fundraising goal at LEAD Los Angeles to donate $128,831 to Ronald McDonald House Los Angeles for the renovation of a 19-unit wing dedicated to meeting the needs of immune-compromised patients, such as those receiving bone-marrow transplants that require hospital stays of two to eight months.
With a strategy to empower its Distributors and employees throughout the year, Jeunesse never stops. And neither does Jeunesse Kids. The abiding generosity of Jeunesse Distributors and employees continually demonstrates the Jeunesse Family’s sense of duty to others in carrying out the company mission.
Jeunesse Kids believes that with “One heart. One hope. One mission.” together, our contributions add up to make a world of difference in the lives of children everywhere.
In bullet-list form, briefly summarize up to ten (10) chief achievements since 1 January 2017 of the nominated CSR program (up to 150 words).
-Secured $1.58 million in donations (3% increase over 2016)
-Sponsored WE Village in Ecuador, brought 80 volunteers to help with critical needs
-Partnered with Jeunesse to provide $450,000 in disaster relief aid to first responders and those recovering from hurricanes and flooding in the US and abroad
Exceeded EXPO World Tour fundraising goal by 30% and secured 47% more donations in 2017 vs 2016
-With minimal administrative expenses and support from Jeunesse, nearly 98% of foundation expenses went directly to charity partners
-Major grants included $150,324 for the Foundation for Seminole County Public Schools to build a STEM preschool and $128,831 to Ronald McDonald House Los Angeles to renovate a wing for immune-compromised patients
-Employees contributed monetary donations, supplies to hurricane relief effortsand to support Las Vegas mass shooting victims
-Garnered one Gold and two Silver Stevie awards for Corporate Social Responsibility and Community Involvement