Jeunesse Global - Best Internal Recognition/Motivational Event
Company: Jeunesse Global, Lake Mary, FL, USA
Company Description: Jeunesse is a billion-dollar global direct selling company with a mission to positively impact the world by helping people look and feel young, while empowering each other to unleash their potential. The company’s skin care and nutritional products are made exclusively for Jeunesse and form a comprehensive Youth Enhancement System. Jeunesse operates in over 140 markets worldwide.
Nomination Category: Live Event Categories
Nomination Sub Category: Best Internal Recognition/Motivational Event
Nomination Title: 2017 Jeunesse Lifestyle Rewards Incentive Trip Dazzles in Dubai
The date on which this nominated production was first presented: This exclusive trip took place May 14 – 19, 2017.
Describe the nominated event's communications objectives and how it met those objectives, including the event's genesis, development, performance, and results to date (up to 525 words):
Jeunesse Lifestyle Rewards Trips are all about helping distributors truly live the Jeunesse Lifestyle. Each year, Jeunesse rewards distributors who have met impressive qualifications with a trip of a lifetime featuring one-of-a-kind accommodations, exciting activities and exclusive brand and destination experiences.
In 2017, Jeunesse took 1,220 of their hardest working distributors and their guests from the North America and Latin America to Dubai for an unforgettable six-day getaway. Every aspect of the event was steeped in Jeunesse branding with signage, branded materials, and gifts while incorporating the unique cultural aspects of Dubai https://www.dropbox.com/s/xe7n7r5xmthtwg8/Dubai%20Event%20Brand%20Integration%20Gallery%20%281%29.pdf?dl=0
Communications for the event included:
https://www.dropbox.com/s/x063s3wzhpau84h/Back_Office_Pop-up.png?dl=0linking%20to%20as%20RSVP ">Back Office Pop-up Linking to RSV
Multilingual https://jeunesselifestylerewards.com/NAM-LATAM2017/ ">Event website
https://www.dropbox.com/sh/3l45qwo6vawu5gv/AADmdwgOYgEGrKwOzx8_8ppGa?dl=0 ">Onsite Digital Signage
The trip began with a reserved Jeunesse Hospitality Lounge at https://www.dropbox.com/sh/8k9vxijl0oywhi1/AABvnx4IUHgGqU597TbO3kvfa/Day%201?dl=0&;preview=Jeunesse-Highlights-Day1-Video1-HD-Compressed-Draft2.mp4 ">check-in, where arriving guests enjoyed food and refreshments and were offered their choice of cultural, adventure, nightlife and shopping activities.
Day Two featured an exuberant beach-themed https://www.dropbox.com/sh/8k9vxijl0oywhi1/AAD78Kdd_KDJ0Nzzcjl4BjWTa/Day%202?dl=0&;preview=Jeunesse-Highlights-Day2-Video1-HD-Compressed.mp4 ">Welcome Party at the Zero Gravity Beach Club featuring a pristine glass-front infinity pool overlooking the magnificent Dubai skyline, outdoor games, fine food and drinks, a live DJ, and dancing.
After breakfast on Days Three and Four, guests headed out for their choice of https://www.dropbox.com/sh/8k9vxijl0oywhi1/AAB8hdaWtj7eYgtnXmEU371Ba/Day%203/videos%20for%20upload?dl=0&;preview=Jeunesse-Highlights-Day3-Video1-HD-Compressed.mp4 ">activities:
Observation Deck & Shopping Experience at the Dubai Mall, https://www.dropbox.com/sh/8k9vxijl0oywhi1/AAAGwTEwsdjhWqjCgIEU7o8da/Day%204/Videos%20for%20Upload?dl=0&;preview=Jeunesse-Highlights-Day4-Video1-HD-Compressed.mp4 ">Ferrari World Adventure, Abu Dhabi Experience, Grand Mosque & Afternoon Tea, and Old Dubai Tour.
Evening activities included a private Jeunesse Desert Safari and Dinner one night and either an exclusive evening of music at the Quincy Jones Lounge or Dhow Dinner Cruise for the other.
The https://www.dropbox.com/sh/8k9vxijl0oywhi1/AAAGwTEwsdjhWqjCgIEU7o8da/Day%204/Videos%20for%20Upload?dl=0&;preview=Jeunesse-Highlights-Day4-Video2-HD-Compressed.mp4 ">Desert Safari and Dinner was truly spectacular and a trip highpoint. Guests were whisked away in 4WD Jeeps driven by expert safari guides into the serene desert where endless dunes provided and awe-inspiring setting for a once-in-a-lifetime experience complete with camel rides, henna tattoos, and Arabic tents lavishly adorned with traditional tapestries and carpets where they enjoyed a Bedouin feast and traditional entertainment.
The highlight of Day Five was an incredibly decadent https://www.dropbox.com/sh/8k9vxijl0oywhi1/AAB6jbb44V-buHIszZd8q-lEa/Day%205/Videos%20for%20Upload?dl=0&;preview=G8-JE-Highlights-Day5-Compressed.mp4 ">Wanderlust Brunch and Celebration. The with a 14-page menu of international cuisine, the brunch was so lavish, it was a wonder to behold. Guests walked in with dropped jaws and cameras flashing.
Guests were provided information packages to ensure their Day Six departures went smoothly.
See the https://www.dropbox.com/s/8g8e881enmmk85o/6246%20-%20Lifestyle%20Rewards%20-%20Printed%20%20Digital%20Itineraries_Dubai.pdf?dl=0 ">event itinerary for the elaborate details of each day’s activities.
Objectives and Results:
The objectives of the Lifestyle Rewards trip were to immerse trip earners in the Jeunesse lifestyle brand while providing a taste of the life of luxury through extraordinary experiences and shareble moments that both rewards and motivates distributors to continue actively building their businesses to qualify in the years to come and to share the experience with their sales organizations.
Specific goals for this trip were to provide flawless hospitality services and earn a “highly satisfied” satisfaction rating of 85%. To measure success, Jeunesse employed a comprehensive survey which indicated:
97% felt valued and rewarded throughout the trip
98% indicated they were likely to share their experience with their sales organization
An overall satisfaction rating of 98%, with 86% indicating they were “highly satisfied”
By these measures, and more, the 2017 Lifestyle Rewards trip was a dazzling success!
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
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Dubai Department of Tourism and Commerce Marketing / Dubai, United Arab Emirates