Jeunesse® Global - Company of the Year
Company: Jeunesse Global, Lake Mary, FL, USA
Company Description: Jeunesse is a billion-dollar global direct selling company with a mission to positively impact the world by helping people look and feel young, while empowering each other to unleash their potential. The company’s skin care and nutritional products are made exclusively for Jeunesse and form a comprehensive Youth Enhancement System. Jeunesse operates in over 140 markets worldwide.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Consumer Products - Non-Durables - Large
Nomination Title: Jeunesse® Global
Tell the story about what this nominated organization has achieved since 1 January 2017 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
In 2015, global youth enhancement company Jeunesse®capitalized on its trademark nickname, “Generation Young®,” making history as the youngest direct selling company to reach billion-dollar annual sales. Such an achievement through just six years is dizzying — sustaining those standards entering an eighth year, all the more so.
With its initial years spent building a sizable global footprint — most recently opening in India, the world’s second most populous country — Jeunesse has established itself among the top tier of the direct selling industry, and is ranked in the top 20 companies in theDSN Global 100. Jeunesse has earned its place among a mere 24 companies in the Global 100 with more than $1 billion in sales and ranks in the top 10 US-based direct selling companies, as the 9thlargest US-based company in the DSN Global 100.
Operating in more than 140 countries, with more than 30 offices worldwide, the company’s three-year growth rate of 518% netted a fourth straight year in the Inc. 5,000. Among the fastest-growing private companies in America, Jeunesse ranks No. 867, continuing to outpace the industry. The company is also one of just three billion-dollar companies in the top 1,000, and, with annual sales greater than $1.3 billion, the second-largest company in the top 20 percent, whose average annual sales total $27 million.
With substantial international infrastructure in place, Jeunesse focused in 2017 on expanding its global brand with strategically selected and innovative youth enhancement products, deeper brand awareness and stronger connections with Distributors and customers, while continuing its legacy of giving back.
Jeunesse introduced two new product lines and three individual products across 25 countries in 2017, entering the cosmetics market in February with the NV®line of micro-mist foundations. NV earned a Best New Product honor at the International Business Awards and a product innovation award in the DSA Ethos Awards. Launching in 13 countries, the brand culled 10 total awards. The hair-care line Jeunesse Spa™launched in Brazil, a top beauty market, while the popular Luminesce®skin care line added the luxuriously nourishing Luminesce HydraShield Mask™, providing customers in five countries a spa-like facial experience at home.
In addition to new products, Jeunesse rolled out NEVO®energy drink and the ZEN BODI™ weight management system and six more existing products across 20 markets. Highlights include the Asia Pacific, Europe and Latin America launches of Naära™, a supplement rich in vitamin C and hydrolyzed collagen to promote youthful-looking skin, and M1ND™, featuring memory-supporting CERA-Q™, which made its debut in four additional countries and garnered 12 awards.
Making connections with Distributors and customer stakeholders is central to building a brand. In 2017, Jeunesse embarked on an historic global tour with an unprecedented five stops to meet, greet and empower its Distributors. The EXPO8 Elevate 2017 World Tour drew 50,000 attendees who raised more than $900,000 for local charitable initiatives in Macau, Bangkok, Milan, São Paulo and Orlando.
With an eye on connecting its brand with customers worldwide, Jeunesse entered into more than half a dozen official sponsorships, including the FC Seoul Soccer Team, Galatasaray SK football club and Jeunesse Arena in Rio de Janeiro, site of the 2016 Summer Olympics — reaching millions through popular live and televised events.
Jeunesse received 124 corporate awards in 2017. Notably, 65% of these were a result of the company’s prolific marketing efforts.
Amid these accolades, Jeunesse remains dedicated to its primary ambition: To help others. Along with local initiatives during the EXPO8 World Tour, the Jeunesse nonprofit foundation Jeunesse Kids™raised a cumulative $1.58 million in 2017 to help children in need.
Realizing the fruition of dynamic and strategic growth goals, Jeunesse now embraces its next phase of building up and constantly motivating its people and markets, while always highlighting the importance of giving back and helping communities and individuals thrive.
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this organization since the beginning of 2017 (up to 150 words).
-Maintained annual sales of more than one billion for third consecutive year ($1.3 billion in 2017)
-Ranked as a top industry company (No. 18 on DSN Global 100)
-Ranked for fourth consecutive year on Inc. 5000 (No. 867, one of only 3 billion-dollar companies in top 1,000)
-Launched two new product lines and 4 individual products (19 SKUs) across 21 countries
-Rolled out 2 existing product lines and 8 existing products in 24 markets
-NV product line wins 11 awards, including Best New Product and Product Innovation
-171 awards won, including 81 marketing awards, 23 for the company’s founders and executives, 8 growth-related awards, 5 company of the year awards, 4 industry awards and 3 community service awards
-Jeunesse Kids raises $1.58 million to help children worldwide
-Historic EXPO8 Elevate 2017 World Tour attracts 50,000, raises nearly $1 million for local charities
Of the following measures of success, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2017? Marketing Performance