Isagenix International - Best Brand Experience Event
Company: Isagenix International, LLC, Gilbert, AZ, USA
Company Description: Isagenix International LLC is a multilevel marketing company that markets dietary supplements and personal care products. The company was founded in 2002 by John Anderson, Jim Coover, and Kathy Coover. Since its inception, Isagenix has led with science-backed products and continues to put Isagenix products to the test.
Nomination Category: Live Event Categories
Nomination Sub Category: Best Brand Experience Event
Nomination Title: 2016 "One Team" Celebration Event
The date on which this nominated production was first presented: August 7-10, 2017
Describe the nominated event's communications objectives and how it met those objectives, including the event's genesis, development, performance, and results to date (up to 525 words).
Celebration, the annual flagship event for Isagenix, is a can’t-miss experience packed with product releases, training, leadership meetings, parties, and so much more. Immerse yourself in Isagenix culture, celebrate success, build your business skills, and ignite the motivation to achieve your goals. Learn from top leaders, experience new products and promotions, and propel your business to incredible new heights.
Celebration is the opportunity to commemorate the Associate and team successes and further equip them with improved tools, training and a developed game plan to launch their businesses to the next level in preparation for the next incredible event.
Objectives, Strategies, and Results
The main objective of this annual flagship event is to see significant increases in business building with Associates and overall sales. Secondary objectives are increases in event attendance from previous events and donations made to the company charity: Make-A-Wish®.
Associates wait excitedly and anxiously for the annual event of Celebration. Throughout the year, the attendees receive notifications throughout various channels including direct email, social media, and in person at other events. It is the one event that no Associate wants to miss.
Over four days, the Isagenix Events Team checks in and sets up for over 14,000 attendees from 12 different countries. Each attendee received a branded backpack filled with a program guide, business development tools, product samples, a recognition magazine, pen, and a notebook that assist them during the 3-day conference, held in an impressive 555,000 sq. ft. ballroom.
Outside the event’s main room are additional amenities that include a 29,108 sq. ft. company store and a 102,472 sq. ft. for internal company sales progams.
Additionally, there were branded ballrooms allocated for science talk trainings, leadership meetings, and 14 individualized breakout sessions. At night featured an elegant evening of dinner and dancing for qualified Associates. We also hosted a Celebration After-Party event featuring Maroon 5!
To accommodate 14,000 Isagenix customers from 12 different countries, Isagenix negotiated room blocks at the Venetian & Palazzo Resorts.
2016 Celebration Achievements:
• Prior to arriving, this year’s event was completely sold out.
• The final registration count of 15,895 was record-breaking for ticket sales.
• Attendees donated $188,931 for Make-A-Wish.
Celebration also broke records with international attendees:
- Canadian attendees rose 8%
-Colombian attendees rose 218%
-Hong Kong attendees rose 15%
-Indonesian attendees rose an incredible 300%
- Mexican attendees rose 66%
- New Zealand attendees rose 93%
-Taiwan attendees rose 18%
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City: