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Intensive Care Experts - Company of the Year

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Company: Intensive Care Experts, New York, NY
Entry Submitted By: Melissa Sones Consulting
Company Description: A specialist in chronic respiratory diseases, Gus Ferrer, MD brings medical innovation to critical care patients in acute care hospitals, skilled nursing facilities and home care. In 2014, Dr. Ferrer launched Intensive Care Experts (ICE), the only U.S. medical practice dedicated to both quality patient care and creating a compassionate system of “transition” for critical care patients.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Health Products & Services - Small

Nomination Title: Intensive Care Experts

Tell the story about what this nominated organization has achieved since 1 January 2016 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.

Dr. Gus Ferrer is fast becoming a medical legend: grew up poor in Cuba; was homeless in Cuba and then jailed in Venezuela; defected to the U.S. in 2000, becoming a leading pulmonologist in the U.S. and, increasingly, the world. The White House invited him to a briefing on the Affordable Care Act. He’s been on CNN; NBC; in USA Today.

A specialist in chronic respiratory diseases, Dr. Ferrer is known for bringing medical innovation to critical care patients in acute care hospitals, skilled nursing facilities and home care. In 2014, Dr. Ferrer launched Intensive Care Experts (ICE), the only U.S. medical practice dedicated to both quality patient care and to creating a compassionate system of “transition” for critical care patients through the often treacherous healthcare system.

Dr. Ferrer’s patients are frequently older with chronic cardio respiratory problems - heart failure, respiratory failure and/or chronic cough, which together comprise the #1 healthcare issue in the U.S., accounting for over 50% of hospital visits with many landing in the intensive care unit (ICU). The transition to critical care is so stressful, Dr. Ferrer explains, that many develop post-traumatic stress disorder akin to what soldiers experience post-war.

In 2016, the number of ICE doctors doubled; it grew from a practice to a full-blown network. Thanks to Dr. Ferrer, Humana, the $41.3 billion health insurance company, signed with ICE to establish the first-ever system to transition patients from the ICU to long term care and skilled nursing homes. In 2016, Dr. Ferrer was chosen as one of only four doctors nationwide to advise on Medicare quality.

In 2016, too, Dr. Ferrer singlehandedly created the first Pulmonary Fellowship Program, adopted by the Hospital Corporation of America through its Aventura Hospital Network of 16 Florida hospitals. As Program Director, Dr. Ferrer assembled a medical team and is now training them – many as first-timers - to skillfully manage breathing machines and life support equipment to help patients “go down that transition continuum compassionately.”

Dr. Ferrer also wrote a book, introduced April 2016, titled Cough Cures: The Complete Guide To The Best Natural Remedies And Over-The-Counter Drugs for Acute and Chronic Coughs. It helps individuals handle acute and chronic respiratory problems through Western and natural remedies.

Cough Cures sold 6000 copies within weeks with so many speaking-engagement requests that the ICE President gives one/week now. He was among the top speakers at the prestigious Cleveland Clinic Wellness Conference and National Hispanic Medical Association. He was featured on 16 U.S. radio shows; Fox; NBC; in Men’s Health magazine; the Huffington Post. His own HuffPost article - on Hillary Clinton’s mid-campaign chronic cough – reached 31 million people.

Dr. Ferrer translated Cough Cures into Spanish. In the Dominican Republic alone, it’s been #1 on Amazon since launch; and Dr. Ferrer has been interviewed by every major newspaper and relevant radio/TV show. The country’s former Minister of Health contacted him “on his deathbed” with respiratory failure. Noted one associate, “he saved his life.”

In 2016, too, Dr. Ferrer created a groundbreaking training course for ICE doctors as well as those at many acute care facilities. The course covers what’s often missing in medicine: bedside manner; communication; leadership. Dr. Ferrer hosts monthly breakfasts for the homeless; and weekly “personal growth” meetings with ICE staff focusing on “patient-centered customer service.” “It’s about the patient and listening. Listening is the greatest medicine of all.”

Coming up: A Harvard Medical School talk; a Today Show appearance. Dr. Ferrer’s next book, Graceful Exit: How To Advocate Effectively, Take Care Of Yourself, And Be Present For The Death OF A Loved One, went to potential publishers in 2016 and nine bid on it. Memoirs are next.

As Dr. Ferrer says, “I am so grateful for the freedom I have living in the U.S. that I want to give back any way I can.”
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this organization since the beginning of 2016 (up to 150 words).

--Doctors at ICE doubled; went from practice to one of largest pulmonology networks in southern Florida
--Humana signs for first-ever system of transition from intensive to long term care, skilled nursing homes
--President Dr. Ferrer creates first Pulmonary Fellowship, teaching doctors/others to properly use breathing/life support equipment
--ICE President one of four chosen to advise prestigious National Committee For Quality Assurance on quality metrics for Medicare
--Dr. Ferrer launches Cough Cures - draws major media/speaking engagements
--Next book, Graceful Exit, boosts ICE with focus on compassionate end of life care/transition – nine publishers vie to publish it
-- 30% of ICE staff Spanish-speaking; Dr. Ferrer/ICE become “stars” in Dominican Republic; many 2016 ICE patients travel from Latin America
--ICE saved many lives in 2016: former Minister of Health of Dominican Republic; 70-year-old woman with serious respiratory illness met goal of skydiving
---ICE/Book in 2016 stress halting overmedication via antibiotics/over-the-counter drugs

Of the following measures of success, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2016?

Customer Service