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Indivirtual Dubai - Salik Website

Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

Company: Indivirtual Dubai, Dubai, United Arab Emirates
Company Description: Indivirtual is a web design and web development company in Dubai with international standards, work ethics and user-centered approach to everything we do. We stand for quality. All web design and web development is done in Dubai, in-house, where our project managers, web designers, usability experts and technical staff come together in a tightly integrated team to execute your website or mobile app
Nomination Category: Website Categories
Nomination Sub Category: Transportation

Nomination Title: Salik Website

When was this site or blog first published? In November 2016, the new Salik website went live.

Salik is part of the Dubai government Road & Transport Authority, it entails of the Toll gates services in Dubai, UAE.

The website allows the users to manage their accounts, buy tags, recharge, dispute violations and many other services.

Login is required to open the portal, though we are not allowed to share that.

https://www.salik.gov.ae/en

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

The old website was over 3 years old, was not mobile friendly, was text heavy, services/functionalities in the login portal were difficult to find and it took a long time to use them and provided little information to the user in a non-user friendly fashion.

Having created a mobile-first approach for the new responsive and AA Accessible Salik website has immediate helped to improve customer experience.

The services improved and added in the portal resulted in 1600/month reduction in call-centre calls, 20% improved use of the site and the services on it.

Survey with 100 users showed 90% customer satisfaction

https://www.salik.gov.ae/en