Hyundai Mobis - Best House Organ

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Company: Hyundai Mobis, Seoul, South Korea
Entry Submitted By: KCU
Company Description: With top quality, technology, and customer satisfaction, Hyundai Mobis has been strengthening position in the auto parts industry, taking 6th place in the global auto parts industry in 2015, and is building the foundation for sustainable growth towards Global Top Tier.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best House Organ - For Customers (Business)

Nomination Title: HYUNDAI MOBIS

How many times was this house organ published since January 1, 2016?: Established June 1, 1981. Monthly Magazine

Since 1977, Hyundai Mobis has been expending steadily as a specialized auto parts company.

With top quality, technology, and customer satisfaction, Hyundai Mobis has been strengthening position in the auto parts industry, taking 6th place in the global auto parts industry in 2015, and is building the foundation for sustainable growth towards Global Top Tier.

Hyundai Mobis's newsletter was first published in June, 1981 as a tabloid, then changed to monthly publication the following year, had been a communication channel that steadily transmits company news for 35 years.

In the history of 35 years, changes into various contents and forms were tried, and even with history development, newsletter's true purpose of "Information delivery" and "Communication Enhancement" were maintained. Currently, with three channels: Korean, Foreign Languages(Two languages in English and Chinese), and applications, the communications been made with readers around the world.

The biggest feature of the newsletter <HYUNDAI MOBIS> is that it aims to be an "open newsletter." Based on the company's management policy, corporate culture establishment and bidirectional communication among employees, we deliver diverse news, but also make changes in designs and compositions with differentiated planning articles and trendy columns.

In the meantime, the topics such as culture, art, and trends that were not handled much by our publication were now featured, and timeliness cultural columns such as health, humanities, and life information contents were provided for our employees as well as their families.

Identity as an 'auto parts company' is consistently maintained, we fulfill two roles of 'information' and 'publicity' through news about Hyundai Mobis basketball Team, Ulsan Mobis Fibers, social contribution activities and automobile related information.

In 2017, Newsletter, which is divided into three sections, 'BETTER TECH'. 'BETTER RELATION', and 'BETTER LIFE', strengthened the character of the magazine by highlighting Hyundai Mobis' technology, scientific common sense, car culture worldwide, and history of the culture.

The special edition is composed of contents showing the nature of Hyundai Mobis business, the column <Invention to Mobis>, which introduces the background of the birth of the great inventor and their invention of the century, is the one. In conjunction with this, the column <Driving Science> was linked to introduce how the inventions of the century are being applied to automobiles through the hands of Hyundai Mobis's technology, to enhance the readers' understanding how automobile parts are developing from day to day.

The BETTER RELATION and BETTER LIFE sections consists of columns that provide personalized information that is essential for employees such as <Workplace skill+>, <Handbook of Workplace Etiquette>, <Business Psychology> and provide employee participation event column to encourage employees, their children, parents and their junior staffs, with food trucks and business trip buffets. Also, an interview columns that introduces our mentors of our age was added along with domestic traveling articles, concentrating on developing a newsletter filled with numerous contents to read and see.

Newsletter <HYUNDAI MOBIS> plans to reflect the philosophy of the company, leading the way of making a better future, delivering better technology to readers and providing a basis for a better relationship. By strongly reflecting upon the opinions of the readers that cherished and subscribed the newsletter for the past 35 years, we will continue to fulfill our role as a material for the history of Hyundai Mobis and a well of lively corporate culture.

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

1. After the first publish in June 1981 as a tabloid, a communication channel that has been steadily publishing company news for the past 35 years.
2. Based on the company's management policy, corporate culture establishment, bidirectional communication among employees, newsletter delivers diverse news, but also make changes in designs and compositions with differentiated planning articles and trendy columns.
3. By introducing how the products of Hyundai Mobis are being applied to automobiles, enhances the readers' understanding how automobile parts are developing from day to day.
4. News about Hyundai Mobis basketball Team, Ulsan Mobis Fibers, social contribution activities and automobile related information to enhance company's reputation.
5. Communication with employees as well as their families by providing essential information and various participating events.
6. Provides rich cultural information such as travel information, interviews with Korean celebrities, and trend information.
7. Emphasizing sophisticated design adjusted to the content, deviated from listing of images and tests.

Awards
League of American Communications Professionals (LACP) 2013, 2014 - Awarded Platinum Award for 'Inspire Award' for 2 consecutive years.

Provide the applicable creative and production credits for this entry:

Registration Number - Gangnam, Ra00761 / Publisher - Lim, Young-Deuk / Editor - Moon, Na-Na
Publisher - Hyundai Mobis Public Relations Office/ Homepage www.mobis.co.kr
Editing· Production HANAROADCOM/ Press Sehwa Press