GRAPHISOFT SE - Software Campaign
Company: GRAPHISOFT SE, Budapest, Hungary
Company Description: GRAPHISOFT's ARCHICAD is a 3D design software made by architects for architects. With ARCHICAD, you can create Virtual Buildings in the world of Building Information Modeling (BIM). ARCHICAD is recognized as the first CAD product on a personal computer able to create both 2D and 3D drawings. Over 1 million buildings have been designed worldwide using ARCHICAD.
Nomination Category: Marketing Campaign Categories - Industry
Nomination Sub Category: Marketing Campaign of the Year - Software
Nomination Title: GRAPHISOFT ARCHICAD 21 Marketing Campaign
Tell the story of this nominated marketing campaign for the judges (up to 650 words). Describe the genesis, planning, execution, and results to date of your campaign. TEXT REDACTED FOR PUBLICATION
GRAPHISOFT announced the latest version of its industry-leading Building Information Modeling (BIM) software solution for architects and designers on May 2, 2017. Our headline -- ARCHICAD 21 – Step up your BIM! -- emphasizes that ARCHICAD 21 features the highly-anticipated Stair Tool, featuring GRAPHISOFT’s patent-pending Predictive Design™ technology. Designing stairs is one of the most complex tasks in architecture, since the stair must comply with stringent standards. The countless iterations required to sync design intent with these standards in a specific building has meant tedious, manual work – up until now.
ARCHICAD 21’s game-changing Stair and Railing Tools do the heavy lifting in the background – making sure the architect’s stair design complies with global and local design codes – turning what is usually a painful task into something fun.
We crafted our announcement to highlight the industry significance of the new Stair and Railing Tools. In addition to a global press release announcing ARCHICAD 21, we developed creative online and offline collateral materials. The offline materials were designed for use by our distributors worldwide, while the online materials were used on GRAPHISOFT’s corporate and country websites, YouTube, Facebook, Twitter, LinkedIn, etc.