Glovo App

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Company: Glovo, Barcelona, Spain
Company Description: Glovo is a start-up founded in Barcelona in 2015. It is an on demand service that purchases, picks-up and delivers anything that is ordered through the app, the service is carried-out in less than an hour by independent couriers, called Glovers.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Utilities & Services

Nomination Title: Glovo App

Date this app was first released: Marc h 2015

Briefly describe this entry's communications objectives and how it has met those objectives (up to 200 words):

Introduced in 2015, Glovo is a mobile application first operating in Spain, and expanded to Italy and France in 2016, that allows customers to outsource their city errands to one of their independent couriers, called glovers.

Glovo is different from other delivery services because Glovo picks up and delivers anything in the city within minutes. Non-food items make up 50% of orders.

Glovo’s mission, says co-founder, Oscar Pierre, is to help small urban stores fight back against giant online retailers. Customers are able to track the Glover in the app.

Glovo develops direct partnerships with local merchants and receives a commission for each product bought through its app. Glovo passes on some of the revenue to customers in the form of lower delivery fees or no delivery fee at all. McDonald’s, FranPrix and KFC are among the first partners.

Glovo aims to enhance the attractiveness of buying locally while making life easier for customers.After two years, Glovo has over 250 thousand users, has handled over 1 millionorders and hasmore than 3000 partners.

Glovo has raised €7m. The capital will be used to consolidate its presence in the countries where it operates in and to continue growing.

Provide the applicable creative and production credits for this entry:

Founded by Oscar Pierre and Sacha Michaud