Genworth Financial Web Site
Company: Genworth Financial, Richmond, VA, USA
Company Description: For over 145 years, we have been focused on helping our customers navigate caregiving options, protect and grow their retirement income, and prepare for the financial challenges that come as we age. We're here to be a trusted ally for everybody who needs care as they age and anybody who loves them.
Nomination Category: Website Categories
Nomination Sub Category: Financial Services
Nomination Title: Genworth Financial Web Site
When was this site or blog first published? April 30, 2018
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Our website is a reflection of our passion for helping people age on their own terms. We want to be a trusted ally for everyone who needs care as they age and those who love them. The content for the website was based entirely on user experience to understand what consumers wanted from a website devote to planning for long term care. Our website leverages our rich reservoir of dat and insights, gained through more than 20 years experience helping families choose and access the right caregiving solutions.
List the appropriate creative and production credits for this entry: Genworth Financial