Enerjisa Enerji Investor Relations Site
Company: Enerjisa Enerji A.S., Istanbul, Turkey
Entry Submitted By: Effect Burson Marsteller
Company Description: As the leading energy utility company of Turkey, Enerjisa Enerji manages two main business lines of electricity distribution and sales with operational excellence; with 9.2 million customers in 14 provinces and distribution services are provided to more than 20 million users.
Nomination Category: Website Specialty Categories
Nomination Sub Category: Best Investor Relations Site
Nomination Title: Enerjisa Enerji Investor Relations Site
When was this web site or blog first published?
Enerjisa Enerji, Turkey’s leading electricity distribution and retail Business Company started being traded on Borsa Istanbul on February 8, 2018. Enerjisa IPO was a landmark transaction in Turkey, representing the largest non-privatisation IPO in the country. The site was published after the IPO took place immediately.
Despite the fact that the electricity distribution is a highly regulated business, one may easily say it is one of the most complicated sectors to cover, as the Investor Relations Department.
Enerjisa has been the first electricity distribution company in Turkey being listed, hence neither the Investors nor the analysts are aware of the specific market dynamics in Turkey.
As Enerjisa Investor Relations Department, being the pioneer in the sector, we aimed to use our website as the main communication tool to guide, inform and attrack the investment community, as well as creating a knowledge base for this sector.
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
The design philosophy can be summarised as follows:
Simplicity and functionality:
-Easy backbone, clear and functional design, providing easy navigation
-Aiming to create awareness and basis for the company's reporting metrics and performance targets, as well as the sector dynamics
-Main page provides direct link to latest reporting period information, where as the top navigation bar takes users to all previous years’ data. Any user with limited time, can within minutes access all key information relevant for the current period.
Flexibility & Corporate Identity:
-IR website designed as an independently accessible platform, but also embedded in the main company website. Hence, not limited with the design limitations of the main site, but still reflecting the corporate identity.
-Synchronous access to BIST Istanbul and Public Disclosure Platform, responsive at upmost speed
-Best in class information provided via various communication channels; presentations, webcasts, podcasts, social media etc.
-All content provided bilingual
-Adaptable for mobile devices
-First comprehensive site in the electricity distribution sector in Turkey, will be a key source for investor education for the whole sector, contributing the Turkish energy market in general
List the appropriate creative and production credits for this entry:
-Such types of content can easily be added to the content through display interfaces that can be customized for known file types such as picture, video, audio.
-Asp.Net is developed with a secure, fast and modular structure with MVC5 infrastructure.
-Upmost flexibility provided for design and maintenance with the modular design philosophy.
-If the existing defined fields are sufficient, management panel can be modified for new content without coding.
-Each content type has a searchable and indexable structure.
-Thanks to Lucene indexing, a much higher performance has been achieved compared to searching from the database. With the ability to bring results less than 10ms, any content has become quickly searchable.
-The file or memory cache feature provides fast-opening pages.
-Audit log structure and version history track all changes.
-Opportunity to prepare draft content with the "publish later” feature.
-With its multilingual structure, swich through languages during navigation is possible
-A flexible structure developed for the content without translation
-Any new content or link can easily be added on the menu due to the flexible design
-Template structure for pages allows changes in the page content without changing the templates
-With layer rules, rules can be created for the pages or the page types.
-With user rules, it is easy to set the authorization to view, edit, and delete the content.
-With media management, any type of desired content is easily uploaded and hidden links can be created for the content.
-All files types, such as images, video, audio can be easily added to the content with the help of display interfaces that can be customized.