ELUO CNC - Lotte Duty Free Shop PR Website
Company: ELUO CNC, Seoul, South Korea
Company Description: ELUO CNC is a digital agency providing web presence, IT infrastructure, and technical support for major Korean corporations as well as international companies with a web presence in Korea. ELUO CNC produces websites for desktop and mobile, phone apps, and IT infrastructure such as intranets at high quality.
Nomination Category: Website Categories
Nomination Sub Category: Retail
Nomination Title: Lotte Duty Free Shop PR Website
When was this site or blog first published? The site was launched on January 2017.
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
ELUO CNC developed a new promotional website for the Republic of Korea’s No.1 duty free store chain, Lotte DFS. The site informs users about the product brands available in stores, as well as other information about the company. The new website also allows for information to be continuously and easily updated.
On the main page Lotte DFS's square logo provided the inspiration for the design on the site. Inside the large logo, Lotte DFS's models appear in a web drama that catches users' attention.
Subpages featured models Lee Min-ho, Choi Ji-woo and Ji Chang-wook. The moving images help users to feel like they are physically closer to the Korean Wave stars, thanks to the site’s design.
List the appropriate creative and production credits for this entry:
Agency : ELUO CNC
Client : Lotte Hotel, Lotte Duty Free Shop
Account Manager : Son Young-sook
Project Manager : Jeong Hyo-jin