ELUO CNC - emart Entertainment App

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Company: ELUO CNC, Seoul, South Korea
Company Description: ELUO CNC is a digital agency providing web presence, IT infrastructure, and technical support for major Korean corporations as well as international companies with a web presence in Korea. ELUO CNC produces websites for desktop and mobile, phone apps, and IT infrastructure such as intranets at high quality.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Entertainment

Nomination Title: 'Touch Attack' AR Game for emart

Date this app or site was first published: The APP was launched on December 2016.

Briefly describe this entry's communications objectives and how it has met those objectives (up to 200 words):

ELUO CNC developed an AR game for emart’s specialty store Electromart. The app was created as a promotion which connects customers from online to offline.

This game is a smartphone, location-based game, similar to the recently world famous 'Pokemon Go' game. The game features Electromart mascot Electroman. In the game users gather energy to defeat enemies and earn points.

Users can play the game anywhere and acquire Super Energy when they visit offline Electromart stores. They can then use the Super Energy to increase their power in game. If a user wins a surprise event, they can receive prizes such as drones.

The visuals, music, story and other elements were crafted to appeal to early technology adopters in their 20s and 30s who are proficient with both mobile phones and games.

The VR app drives users from the mobile game, to the offline store in a fun way. When they visit the store they can try out and purchase Electromart’s various products in an enjoyable experience.

Provide the applicable creative and production credits for this entry:

Agency : ELUO CNC
Client : emart
Account Manager : Jung Eun-Ju
Project Manager : Choi So-Young