Domino's Heryerde Integrated Mobile Experience

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Company: Domino's Pizza, Istanbul, Turkey
Entry Submitted By: House of Apps
Company Description: Founded in 1960, Domino's is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets. Domino's is a company of exceptional people on a mission to be the best pizza delivery company in the world.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Integrated Mobile Experience

Nomination Title: Domino's Heryerde Integrated Mobile Experience

Date this app was first released: Domino's Heryerde Integrated Mobile Experience launched November 2016

Briefly describe this entry's communications objectives and how it has met those objectives (up to 200

The project has been created for;

-Provide an integrated mobile experience for customers through different mobile platforms and wearable technologies.
-Enable existing customers who ordered once through digital platforms, a unique, fast and easy shopping experience
-Keep customers updated in every step of the shopping process (before & after) through Pizza Tracker

The project has been created with the functionalities specified on below;

-Location Selector with google maps integration
-One Click Order (through Domino’s digital platforms)
-One Click Order through Facebook chat
-One click online Payment with MasterCard Payment Gateway Services
-Pizza tracker with push notifications (mobile app & watch)
-Kiosk ordering

Technologies & Platforms that are used for the integrated mobile experience;

-Mobil.dominos.com.tr
-Domino’s Pizza IOS & Android APP
-Domino’s Pizza Apple Watch
-Google Maps integration
-Facebook Messenger Chat integration
-MasterCard Payment Systems integration
-Real-time Pizza Tracker Service integration
-Insider push notification integration

Provide the applicable creative and production credits for this entry:

Steps of Domino’s Her Yerde Project;

One Click Order process: It gives customer opportunity to save their orders (last or within the previous orders) and update the one click order records whenever they want. After they had an one click order; they will click one button and in 5 seconds the order will delivered to Domino’s restaurants.

Location selector through google maps: While customers create their first order or update their delivery addresses; all they need to do is to give permission for location sharing and save the address.

Online Payment with MasterCard Systems: When it comes to decide what type of payment method is suitable for the customer; if he/she would like to pay online and don’t spend time by entering credit card information in every ordering experience, it is enough to check “save my credit card” for the next transactions. Next time; the payment is done automatically.

One Click through Facebook Messenger Chat: Our customer likes to spend time on Facebook like the rest of the world. While surfing on Facebook, let’s give her/a chance for ordering through Domino’s Facebook messenger chat bot. When the customer starts a chat with Domino’s Pizza Turkiye, all one-click orders show on the chat balloon and again with one click the order is delivered to Domino’s restaurants

Pizza Tracker with push notifications: After order is delivered to restaurant, customer can track its order on mobile site, mobile apps and apple watches. If you are hungry it means you don’t have a patience for waiting. Based on this we come up with the idea of sending customers push notifications while order has started to be made, has been on the way and has been delivered.

Kiosk Ordering: Customers can order through kiosk located to stores when they are in hurry. By doing that, customers will have a communication gate with Domino’s Pizza after ordering such as hot deals, etc.

What is gain?

-Fast and easy ordering process
-Domino’s is everywhere in every digital platform
-Cross platforms usage for Domino’s lovers.
-Real-time (instant) communication with customer
-What is next?
-By using the infrastructure of Domino’s Her Yerde, We will create new sales channels such as;
-One click text ordering
-Pizza button, etc.