Distillery - NetVest

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Company: Distillery, Santa Monica, CA, USA
Company Description: Distillery is a full-service software design and development company founded in 2012 by Andrey Kudievskiy. We believe that the best way to build successful products is by creating successful companies. At Distillery, we are committed to building more than just market-leading products, but providing the full-service support that business requires.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: Best New Product or Service of the Year - Software - FinTech Solution

Nomination Title: Distillery Develops an Innovative and Time-Saving Solution That Puts a Stable of Expert Investors in Your Pocket

Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and performance to date.

Have you ever wondered how successful investors choose individual stocks? What’s the thought process that goes into their decision? What do they look for when adding to their portfolio? How do they know when it’s time to sell?

Netvest is a new mobile app for Android and iOS that aims to demystify investing by putting a stable of investors on your mobile device. Step behind the curtain and watch these experts manage their own portfolios in real time. Learn from them as they explain their decision-making process in detailed posts on the live-feed. And track their results over time.

The app is ideal for anyone who wants to get hands-on with their portfolio, who wants the thrill—and the reward—of managing their own investments, but wouldn’t mind some guidance in the form of eight hand-picked experts to the sometimes bewildering world of the stock market.

These experts, “Netvestors” as they’re called, range from tech industry heavyweights to an attorney and a professional dog walker. They each have their own distinct investing philosophy and aims. You can choose the Netvestor closest to your own style and goals or follow them all.

It’s like joining an investment club with eight of your smartest friends. You can watch over their shoulder as they buy and sell individual stocks, and explain their thinking. You can even ask questions via the comment system. A personal watchlist lets you track your own stocks and get immediate access to the opinions of the Netvestors on your picks.
Unlike traditional financial advisors or portfolio managers who collect a commission on trades or a percentage of assets under management, Netvest simply charges a nominal flat monthly fee. Strictly speaking they don’t even offer investment advice. Instead they usher you into the private thought process of the Netvestors, and you’re free to pick and choose your own investments inspired by their example.

Netvest is currently a mobile only app, with native clients available for Android and iOS. The two apps serve as clients to a backend written in node.js.

The iOS app is written in Objective-C and supports iOS 8 and later. The developers considered Apple’s new Swift language, which was then in version 2. But the release of version 3 was imminent, and the update would have required substantial changes. They also anticipated potential problems with important third-party libraries, which often lag behind language updates, and ultimately settled on Objective-C as the more stable option.

The Android app was developed in Java in parallel with the iOS app and supports Android 4.1 (Jelly Bean) and later, following Google’s Material Design guidelines for a contemporary look and feel in line with other popular apps. It would have been an enormous challenge to optimize a cross-platform framework under such conditions. Individual native apps provided a much smoother user experience.

In bullet-list form, briefly summarize up to ten (10) of the chief features and benefits of the nominated product or service.

-Fully designed and developed native applications for iOS and Android
-A clear, bold UI accessible to all levels of investors
-Innovated “Motivation” icons that condense complex investment strategies into instantly scannable data
-Dual Admin functionality for investors and Netvest staff
-Expanded and exceeded all client expectations