ComRent - New Energy Industry Website
Company: ComRent, Broomfield, CO, USA
Entry Submitted By: KEO Marketing Inc
Company Description: ComRent International offers technology and energy customers the most comprehensive load bank and service solution to interconnect systems faster, stay on time and budget, and reduce risk. Fortune 50 data centers, electrical utilities, solar and wind developers, and oil and gas companies rely on ComRent for mission critical systems.
Nomination Category: Website Categories
Nomination Sub Category: Energy
Nomination Title: New Energy Industry Website Generates Better User Experience and Significantly More Leads in Just Three Months
When was this site or blog first published? Website launched in December 2016
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Leading Supplier of Load Bank Testing Systems Develops a Website with KEO Marketing that Generates Significantly More Leads in Just Three Months
ComRent engaged KEO Marketing to design and develop a more compelling website. Both groups knew the company needed a website that repositioned the brand message through visual storytelling with compelling images that focused on their biggest differentiating feature; their service and their people. In addition, ComRent also wanted significantly more qualified leads from digital channels.
In December 2016, KEO Marketing launched the newly re-designed ComRent website at https://www.comrent.com . The site reflects the company’s desire to position themselves as an innovative, software-driven, service-oriented company. KEO Marketing used strong visual elements that highlight ComRent’s talented people and extensive services. The website offers a cleaner and more contemporary design and layout along with easier navigation and interactive features.
Leads increased significantly in the first three months after launch. See case study.
List the appropriate creative and production credits for this entry:
Marcelo Gomez, VP Marketing, ComRent
Sheila Kloefkorn, CEO, KEO Marketing Inc
Sarah Hobin, Account Director, KEO Marketing Inc
Jennifer McQuesten, Director, Content, SEO, Social Media
David Holt, Graphic Designer, KEO Marketing Inc
Riken Prajapati, Web Developer, KEO Marketing Inc