CHAI Communication - ASIANA AIRLINES Video
Company: CHAI Communication, Seoul, South Korea
Company Description: CHAI Communication is No.1 Digital Marketing Company. CHAI has been making digital contents and campaigns that moves the advertising market with different ideas and overwhelming performance for last 15 years.
Nomination Category: Video Categories
Nomination Sub Category: Tourism/Travel
Nomination Title: ASIANA AIRLINES Venice in a Day Campaign
Date this production was first released/publicly viewed: Feb. 1, 2018
Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
Asiana launched the first direct flight from Northeast Asia to Venice. Conveying the attraction of Venice as a city of water, or a city of festivals has already become too familiar to many people to derive more attractive.
We selected “time” as a key idea to create a different perspectives that make viewers visit Venice more. To show the video in two different time zone, one with a beautiful view of Venice of each timeline and the other shows a busy morning in response to the alarm, a busy corporate day, a lunch break, a busy day on a busy road and tired of everything. The video created the vibe of feeling to make them want to take off to Venice after being tired and bored out of busy life.
During the campaign period, the video has been exposure approximately 34,469,827 times, and 7,548,507 views recorded.
Provide the applicable creative and production credits for this entry:
CD - Sung Yong Lim
AE - Jae Hyuck Jang
PD- Yuri Moon
CW- Kyung Won Nam, Myung Jun Choi
Art Director - Won Gon Kim