CallidusCloud - Lead to Money
Company: CallidusCloud, Dublin, CA, USA
Company Description: CallidusCloud is the global leader in cloud-based sales, marketing and learning solutions. CallidusCloud enables organizations to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, and streamline sales compensation.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: Best New Product or Service of the Year - Business-to-Business Products
Nomination Title: Lead to Money: CallidusCloud Enables a New Era in Sales Performance
Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and performance to date.
CallidusCloud’s Lead to Money suite set the pace for technology innovation in 2016, embracing emerging trends to expand customers’ sales and marketing capabilities to new levels. 2016 highlights include:
-Launch of a new Internet of Things platform
-Rollout of an innovative analytics platform driven by Thunderbridge
-Addition of 1,000 new customers
-26 percent SaaS growth and profitability powered by low marketing and sales spend driven by the use of its own technology
-Multiple awards and leadership position in Gartner’s Magic Quadrant for Sales Performance Management and Forrester’s CPQ Wave
The Lead to Money cloud solution helped top global brands hire and onboard the right sales people; automate lead generation, distribution and tracking; deliver sales coaching and content; accurately and automatically generate quotes and proposals; enable accurate calculation and timely disbursement of sales commissions; and measure and analyze the impact of sales activities. Since Lead to Money gives sales and marketing teams a common framework, it enables them to function as a unified group and eliminates costly misalignment.
In 2016, CallidusCloud expanded the suite’s capabilities further, adding a revolutionary predictive analytics driven by Thunderbridge, a groundbreaking data analysis engine that harnesses the power in sales data with visual patterns that help support critical sales performance decisions.
Thunderbridge Analytics allows users at every level to create on-the-fly, real-time analyses of huge sets of sales data. This allows nearly anyone in the organization to discover insights that can improve sales performance. CallidusCloud also acquired Datahug, adding additional predictive analytics to the suite, and Badgeville, which adds new gamification capabilities to the incentives process. Sales professionals’ digital footprints can be observed as they use sales automation and Lead to Money solutions, allowing managers to coach better, develop more effective sales territories and introduce winning sales tactics. This powerful combination of data is the key to unlocking accurate forecast patterns and giving business leaders insights via gap analysis that can be turned into action.
CallidusCloud also rolled out a game-changing Internet of Things (IoT) platform that connects customer devices to the Lead to Money suite. This platform makes customers instantly responsive to customer behavior, giving them an enormous competitive advantage in service, responsive selling and customer experience creation, and positions them for growth in the connected economy.
CallidusCloud continues to lead the way in solutions that enable customers like AIG, Lenovo, Prudential, FedEx and Philips Electronics to close more deals for more money in less time, saving hundreds of millions of dollars while boosting revenue. Some customers reported an increase in average deal size in excess of 100 percent and a 250k lead increase in the first year alone. Verizon credited Commissions for returning 28,000 hours of time to its sales force, reducing the cost of commissions management by 26 percent and delivering $8 million in additional profit by eliminating overpayments.
In bullet-list form, briefly summarize up to ten (10) of the chief features and benefits of the nominated product or service.
Strong growth with total revenue of $206.7 million, a 19% increase of total revenues in 2015
Named a leader in Gartner’s Magic Quadrant for Sales Performance Management for third time
Added 1,000 new customers
Launched Telco Producer Pro to provide telco carriers with an integrated solution for retail channels
Rollout of Internet of Things Platform
Rollout of new mobile Configure Price Quote application
Placement of Litmos mobile learning platform in ADP marketplace
Acquired Datahug and Badgeville
Won over 75 awards, including:
2016 Grand Stevie in the International Business Awards, plus 4 gold, 8 silver and 15 bronze awards
6 gold, 14 silver and 20 bronze awards in the 2016 American Business Awards
Silver and bronze in Best in Biz Awards
Gold, silver and bronze in Brandon Hill Awards
Winner, East Bay Innovation Award