Search past winners/finalists - Woman of the Year

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Company:, San Francisco, CA, USA
Entry Submitted By: SHIFT Communications
Company Description: is trusted by enterprises to provide a new generation of digital experiences powered by 3 products: Flow, an iPaaS that enables anyone to connect any tool through cloud-based integration; Backend, a leading enterprise mobile MBaaS that advances mobile and IoT app development; and Contentstack, a pioneering headless CMS that delivers content across all channels.
Nomination Category: Management Categories
Nomination Sub Category: Woman of the Year

Nomination Title: Neha Sampat, CEO

Tell the story about what this nominated woman has achieved since 1 January 2016 (up to 650 words). Describe the impact she has had on her organization. Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.

Neha is an acclaimed female entrepreneur and recognized industry leader who enjoys challenging, high tech environments that foster growth and innovation. She co-founded, a company that is helping to change the world through automation and delivers tomorrow’s digital experiences for its customers today.

Under Neha’s leadership as’s CEO, the company has grown from 50 to more than 200 employees over the last 4 years and has won countless awards for its products, its culture and its leadership. This growth did not abate even during the last recession and today the company operates profitably without ever having taken outside funding. Neha’s conviction of building a business that is 100 percent customer-funded has created something very rare and unique in Silicon Valley. Typically, the default startup model involves VC funding that prioritizes accelerated growth and defers profitability, which all too often leads to unsustainable businesses that disappear as quickly as they emerged. Breaking with this tradition was a bold move and came with tough decisions along the way, but ultimately paid off not just for the leadership but also the employees of the company, who enjoy stable employment.

She is a proponent of diversity and an outspoken advocate for nurturing women leaders in her industry. She established a female mentorship program at and has made it a company policy to seek out and develop female talent in an otherwise male dominated industry. At the company’s engineering headquarters in India, where there is an additional cultural bias towards male employment, Neha has worked closely with local leadership to ensure Indian women technical staff and engineers (approximately 25 percent) thrive at the organization.
Despite not having a technical background, Neha successfully leads a team of 180+ engineers in one of the software industry’s most technical arenas. Her vision, industry cachet and leadership ethos have resulted in her being invited to present alongside the CTO of the United States Department of Transportation and featuring as the keynote headliner at highly prestigious, highly technical conferences such as APIdays in Paris and APIStrat in Austin, TX.

Neha has also been instrumental in building an impressive client roster. In September 2016, the Sacramento Kings announced the "Sacramento Kings + Golden 1 Center App" is powered by Flow and Backend. The platform delivers a real-time game experience with up-to-the-moment scores, play-by-play details, shot charts, team and player stats, as well as daily news and more. This enhances the fan experience and is key in creating an engaged fan base. Similarly, in March 2017, the Miami HEAT choose as the underlying technology to power its new fan experience.

Despite breaking with tradition and continuously shattering all perceivable glass ceilings, Neha remains a humble, extremely affable person, always eager to share her experiences, lessons learned and to mentor students and young entrepreneurs. She has guided in sponsoring the University Mobile Challenge in association with the Applied Innovation Institute and UC Berkeley, which helps young students pitch and build their first startup. Neha continues to mentor students today.

Neha strongly believes in building a team with different skillsets and expertise in order to complement and challenge each other. Consequently, she also believes that in order to run a business, you need a clear vision and a strong team. Especially in the tech industry, companies have to be ready to adapt quickly to change, be it through evolving products or ongoing refinements to business tactics. She says that finding people who are doing the right thing when no one’s looking, who are positive and inspirational to their peers, and who constantly search for opportunities to grow and contribute beyond their comfort zone should be top of mind for every leader. Having a passion for creating a business that is filled with smart and inspirational people is what makes Neha an outstanding and successful leader.

In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this nominated woman since the beginning of 2016.

-In March 2016 Neha participated in two panels at Austin’s South by Southwest (SXSW) conference: “Female Founders Fast Tracking to $100M” and the Startup Breakfast with USPTO is powering two NBA franchise apps--Sacramento Kings (announced in Sept 2016) & Miami HEAT (announced in March 2017).
-As a result of Neha’s leadership and vision, in May 2016 was recognized by Gartner as a “Cool Vendor in Pervasive Integration” for its cloud integration Platform-as-a-Service (iPaaS) Flow. --Additionally, was recognized by Gartner in the March 2017 Gartner Magic Quadrant for Enterprise Integration Platform as a Service (iPaaS)
-Neha attended Fortune’s Most Powerful Women Next Gen Summit in November 2016
-Neha was named a “San Francisco Business Times?Most Influential Women in Bay Area Business” in 2017