BroadbandTV - Company of the Year
Company: BroadbandTV, Vancouver, BC, Canada
Company Description: BroadbandTV is a digital entertainment company which exists to empower creators and inspire audiences. Today, BroadbandTV generates 28.7 billion monthly impressions, 215MM hours viewed per month and is the third largest video property in the world - in terms of unique viewers - following only Google and Facebook.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Internet/New Media - Large
Nomination Title: BroadbandTV
Tell the story about what this nominated organization has achieved since 1 January 2016 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
2016 was a monumental year for BroadbandTV (BBTV), a digital entertainment company which exists to empower creators and inspire audiences. BBTV is building one of the strongest ecosystems in digital video worldwide, by connecting its owned & operated brands, content, top talent, millennial audiences and digital platforms, powered by its smart proprietary technology.
Today, BBTV generates 28.7 billion monthly impressions and 215MM hours viewed per month and in 2016, the business became the 3rd largest video property worldwide, following only Google and Facebook. According to the latest comScore data, BBTV’s unique video viewership is 50% the size of Facebook, and nearly a third (30%) of Google’s, showing that almost one out of every three people that consumes video content across Google sites, including YouTube, is watching BBTV content.
In 2016, BBTV became the market leader across all relevant metrics in its industry including unique views, total minutes watched, and total views, with the business registering 206 billion video views for the year, up 246% from 2015. BBTV's total revenue has also continued to grow at an impressive rate, full-year 2016 revenue was up 142% compared to 2015.
BBTV’s leading digital video networks include: TGN, the largest and most engaged community of gamers worldwide; number one hip-hop and electronic music destinations, Opposition and WIMSIC; popular kids content brand, HooplaKidz; Outspeak, a partnership with HuffPost for influencers passionate about covering current events in politics, entertainment, lifestyle, business, technology, and more; and in 2016, BBTV launched NBA Playmakers, a groundbreaking community for video creators focused on basketball and basketball culture. The first-of-its-kind millennial video network provides the creator community and NBA fans the opportunity to produce basketball-related content and share it across the NBA Playmakers network, spanning YouTube, the NBA’s digital assets, and other platforms.
Revenue diversification was a strategic focus for the business in 2016, and the company laid the foundations for a broad range of monetization diversification activities. An example of its successful monetization diversification activity included the launch of its mobile gaming app for top international digital star, https://www.youtube.com/user/Fernanfloo">Fernanfloo. The Fernanfloo game became the #1 app in the 17 countries that it was launched within the first 24 hours of launch, both across iOS and Android and achieved two million downloads in just 72 hours post-release.
The company also continued its content licensing success with major SVOD platforms, and announced a partnership with Netflix, the world’s largest streaming-subscription service. The partnership includes Netflix licensing content from BBTV’s kids & family brand, HooplaKidz. This followed an original content partnership with Amazon.
2016 also saw the unveiling of BBTV’s new brand identity and custom-designed global headquarters. Both coincided with BBTV’s eleventh anniversary. BBTV’s new HQ is a 30,000 square foot space that spans two floors. Some of the features include a 50 person theatre for screenings, an in-house studio for creators and talent, a games room, and a baby grand piano. In 2016, BBTV’s team grew to over 400 employees in its Vancouver headquarters and across the globe, having almost doubled in size since 2014.
Ultimately, BBTV’s ambition is to have one of the world’s strongest ecosystems in digital video, which is a combination of operating strong brands, producing captivating content, innovating leading technologies, and smart distribution and monetization across the board. Entertainment is being redefined and BBTV is in a position to deliver the most engaged and immersive experiences for millennials.
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this organization since the beginning of 2016 (up to 150 words).
-Becoming the third largest video property worldwide, following only Google and Facebook
-Unveiling its rebrand and global headquarters to coincide with its eleventh anniversary
-The launch of NBA Playmakers for creators focused on basketball and basketball culture
-Becoming the market leader in its industry with 206 billion video views, up 246% from 2015
-Continued revenue growth, FY 2016 revenue was up 142% from 2015
-Launch of VISO Catalyst for Chrome, the next generation of its popular content optimization platform
-A partnership with Netflix to license content from BBTV’s kids & family brand, HooplaKidz
-A deal with Univision to amplify its premium YouTube channels and manage all of its fan-uploaded content
-Launching in eight major international markets
-Establishing equal pay as a KPI for the business, ensuring that women are paid equal to men and prioritizing gender balance. Today 43% of employees are female; which is a 104% growth from 2014.
Of the following measures of success, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2016?