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Bell Helicopter at the Consumer Electronics Show

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Company: Bell Helicopter
Entry Submitted By: GES
Company Description: GES is a leading global, full-service provider to live events.
Nomination Category: Live Event Categories
Nomination Sub Category: Best Exhibition Display, Stand or Feature

Nomination Title: Bell Helicopter at the Consumer Electronics Show

The date on which this nominated display, stand or feature was first presented: January 9 - 12, 2018

Describe the nominated display, stand or feature's communications objectives and how it met those objectives, including the its genesis, development, performance, and results to date (up to 525 words):

For the last 80 years, Bell Helicopter has redefined revolutionary aviation technology. Always forward-thinking, Bell Helicopter continues to evolve and create cutting-edge products, because that pioneering spirit is part of their DNA.

With that same enthusiasm, Bell Helicopter approached their events partner GES to collaborate on an extraordinary consumer-facing experience, designed to both attract and delight the audience at the 2018 CES technology conference, the epicenter of breakthrough technology.

"Our leadership decided we wanted to exhibit at CES. We started with a blank sheet of paper with very little time, but thankfully we went to GES and told them our far-fetched vision and with a yes, they said we can do it. They get us, they understand us so well that they can take our vision and make it happen."

As the first major helicopter manufacturer at CES in its history, Bell Helicopter desired a show-stopping debut to showcase their future air taxi concept and present the possibilities of urban mobility. Large LED walls were combined with Virtual Reality “pods” to showcase videos and leader content, thus crafting an otherworldly experience. An “elevator” utilized MicroTiles to create the illusion of ascending to a verti-port, where thrilled attendees participated in a virtual AirTaxi flight.

Bell's objectives at CES were to:

-Establish a Bell C-level executive as a dynamic subject matter expert in aviation, technology and customer experiences by securing a keynote or panel opportunity with a minimum of 30 minutes “air time” by the end of CES 2018.
-Secure five top-tier media interviews with follow-on feature articles in technology and leadership focused publications.
-Establish Bell’s presence in the innovation conversation online by increasing social media engagement around the #bellairtaxi campaign

Results:

Bell Helicopter hosted over 7,000 interactive experiences over the four-day show.

Bell exceeded their show goals:
-Established Michael Thacker, Chief Innovation Officer, as an SME with his participation in two panels.
-Secured nine broadcast interviews exceeding 30 minutes with local, state and national stations.
-Exceeded media engagement goals with interviews including Mashable, Cheddar, Wired, Fast Company, Esquire, Maxim, and others.
-Group social impressions exceeded 1.3M, with over 17,000 engagements and 6,200 link clicks.
-Bell was on the Best of CES list for many top consumer publications including WIRED, Mashable, and USA Today.

As a trailblazer, Bell Helicopter remains focused on developing visionary solutions and technologies for both aviation and transportation through traditional rotocraft, vertical lift and electric and hybrid VTOL (vertical take-off and landing) aircraft. Using virtual reality as a design tool to create futuristic products, Bell Helicopter continues to innovate by constantly evolving, creating new markets for advanced material technologies and designing revolutionary pilot and passenger experiences.

From the first civil aviation helicopter in the world to the latest in VTOL, Bell Helicopter ushers in a new era of aviation with every product release of their state-of-the-art platforms and capabilities, bringing dreams to life.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Creative
GES, Melissa Levesque
Sector 5 Digital, Doug Fidler

Production
GES, Melissa Levesque
Sector 5 Digital, Doug Fidler

Photography: GES