Ayala Land Corporate Video 2017
Company: Ayala Land, Inc., Makati City, Philippines
Company Description: Ayala Land is the Philippines’ leading developer of sustainable estates, offering a diverse mix of properties such as residential, retail, office, hotels, and leisure developments, that support nation-building. The company was established in 1988 as the real estate arm of Ayala Corporation. Today, Ayala Land has a total of 20 sustainable estates and is present in 55 key growth centers nationwide.
Nomination Category: Video Categories
Nomination Sub Category: Corporate Overview
Nomination Title: Ayala Land Corporate Video 2017: Reshaping Lives
Date this production was first released/publicly viewed: The video was first publicly viewed on April 19, 2017 in the annual stockholders meeting of Ayala Land. It was simultaneously posted on the same date in the company's digital channels such as Facebook and YouTube.
Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
The video aims to show how Ayala Land continues to reshape and elevate the quality of life of Filipinos across the country through testimonials of people from various walks of life. By sharing real stories of people whose lives have been touched by Ayala Land, the video went beyond simply presenting its wide range of product offerings. It also showed the role that the company plays in nation building and how it provides opportunities and venues where one can have a meaningful life.
The video also features Ayala Land's developments in the Philippines that are well-planned and at par with global standards. By showing people's experiences in these developments, we are in a way assuring foreign and local audiences of sustainable opportunities in the country. It shows how careful planning can contribute to the country’s progress and is also a testament of how one can experience an enriched life even in a developing country.
Provide the applicable creative and production credits for this entry: The Ayala Land corporate video was conceptualized by the company's Corporate Brand Marketing team in collaboration with Blue Bottle (advertising agency) and Giant Sponge (production agency).