Avida website - Avidaland.com
Company: Avida Land Corp., Taguig City, Metro Manila, Philippines
Company Description: Avida, the mid-range residential brand of Ayala Land, Inc., continues to expand its portfolio with 81 projects in 31 locations across the Philippines. Backed by 28 years of track record in developing homes, condominiums, mixed-use, sustainable estates and even offices, its quality developments are strategically located, increase in value over time and provide a secured living experience.
Nomination Category: Website Categories
Nomination Sub Category: Real Estate
Nomination Title: Avida website (Avidaland.com)
When was this site or blog first published? The first version of the website was launched prior to 2012.
The website was revamped in the second quarter of 2017.
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Internet penetration in the Philippines in 2017 was at 63% of the 105.7M population, with more than half accessingthrough mobile.As an organization, Avida is continuing to grow the Digital side of the business since it yields greater efficiencies and more useful data for insighting in order to understand themarket better.
Thus, in 2017, Avidaaimed to further enhance the overall customer experience on Avidaland.com. A revamp was done, effectivelyremoving clutter from the websiteand adding featuresfocusing on improved Customer Experience:
-Best practices in design and coding for easier navigation, streamlined content and better SEO
-Updated Chat Facility for better experience and improved accuracy in tracking on Google Analytics and Adwords for Marketing campaigns
-Website is Mobile First designed and enhanced with AMP (Accelerated Mobile Pages) for faster loading times on mobile access
-Availability of Japanese translated site (to cater to foreign market)
- The website reached a large number of user sessions amounting to over a million, a notable 65.9% increase compared to what it had in 2016
-96% of Avida's digital salescame from the website (either via chat or contact us form)
-Avida's digital sales in 2017 increased by 54% over the previous year
List the appropriate creative and production credits for this entry:
Avida Digital Marketing Team
Website developer: Build Interactive Media Group, Inc