Auvik Networks' blog

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Company: Auvik Networks Inc., Waterloo, ON Canada
Company Description: With its cloud-based network management system, Auvik drives efficiency and profitability for managed service providers and mid-sized business. Auvik's software provides unprecedented insight into network infrastructure, and automates complex and time-consuming network tasks. Gartner named Auvik a Cool Vendor in IT operations management in 2015.
Nomination Category: Website Categories
Nomination Sub Category: Computer Software

Nomination Title: Auvik Networks blog

When was this site or blog first published? Mar 6, 2013

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Auvik’s goals with the blog have been to raise awareness of our company in the managed service provider (MSP) market; brand Auvik as a knowledgeable, helpful & reliable source of networking / service desk operations information; and generate inbound leads for Auvik by subtly demonstrating the value of adding our product to an MSP business. We’ve been publishing weekly without fail for 30+ months, developing a reputation for quality content and rock-solid consistency. In the last 12 months alone, we’ve increased blog traffic by almost 50% and readership continues to grow each month. Our blog has driven thousands of ebook and report downloads and filled our sales pipeline with leads.

Comments from readers include:

“Your blog posts are the most insightful writing on networks I’ve ever seen.”
“‘I've really been enjoying your blog articles... This is part of what keeps me coming back.”
“For a vendor blog, I really appreciate the brevity and get-to-the point posts from Auvik Networks.”

List the appropriate creative and production credits for this entry:

Editor - Jennifer Tribe, Director of Content Marketing, Auvik Networks
Design - Robin Jessome, Web Designer & Front-End Developer