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Australian Innovative Systems - Company of the Year

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Company: Australian Innovative Systems Pty Ltd (AIS) Company, Brisbane, Australia
Company Description: Australian Innovative Systems (AIS) is a multi-award winning leader in the design, manufacturing and supply of chlorine generators and water disinfection technology. With over 20 years of industry experience and a reputation for continuous innovation, AIS remains one of Australia’s most trusted water disinfection companies exporting its technology to over 55 countries worldwide
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Manufacturing - Small

Nomination Title: Australian Innovative Systems (AIS)

Tell the story about what this nominated organization has achieved since 1 January 2016 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.

AIS has continued to build on its 25+year history of innovation and leadership as a multi-award winning leader in the design and manufacture of water disinfection technology for fresh, mineral and salt water swimming pools. Specifically, AIS has achieved:


AIS’ commitment to continual innovation is through all aspects of AIS’ business. Some examples include:

New products and R&D: AIS just released to mass production the revolutionary new EcoLine Residential – a premium chlorine generator for freshwater swimming pools. After seven years in the making and using the same, multi-award winning technology that is already operating in luxury resorts, water parks and competition pools worldwide, AIS has brought the benefits of EcoLine to the home pool owners, creating a swimming experience that is gentler on people, property and the planet (compared to standard chlorine or salt water pools). While other companies are searching for innovative ideas, AIS, using in-house R&D team skills is already working on a new product development to reaffirm its market-leader position.

Staff upskilling: Restructuring business so each employee is skilled in at least two business areas, and participates in the processes and development of those areas.

Increased gender equity and multiculturalism: Investing in leadership programs to empower and promote women; continuing to acknowledge and celebrate the 14 different cultures that make up AIS workforce.

Many of AIS’ competitors remain in ‘status quo’ mode - AIS is bucking the trend. AIS is breaking down the traditionally male-dominated water disinfection barriers.


AIS opened its new production facility to house AIS’s expanded commercial production and R&D departments. The new facility allows AIS to triple production capacity and create more jobs. A fourth production facility is in progress.

AIS is keeping production in Australia - bucking the trend of other (competitor) companies reducing Australian footprints and/or outsourcing manufacturing offshore.


AIS secured high profile contracts including AIS’ EcoLine commercial technology specified for the competition swimming pools at the Malaysia National Aquatic Centre - venue for KL 2017 (Kuala Lumpur 29th Southeast Asian Games). Also, secured a large school pools contract in Australia along with various other municipal contracts.

International facilities often use ‘local’ disinfection options. AIS’ reputation for excellence is recognised worldwide.


Significant industry related media coverage for both the company’s and AIS CEO’s’ achievements - further cementing AIS’ reputation as an innovative, progressive company and industry leader.
AIS CEO won the Community Awareness Champion Award at the high profile fundraising event, Dancing CEOs . Her creative and innovative campaign raised $23,472 to assist women and families affected by domestic violence...

AIS is multi-award winning company and enjoys a higher profile than many of its competitors (refer support material).


AIS CEO Elena Gosse delivered several presentations about innovation, water disinfection technology and empowerment in 2016 including the ArchXpo, Singapore; Womens’ Leadership Symposium Australia; Women Leadership Summit; Splash! Trade Show and Conference, Australia; Water Quality Education Seminar, Aquatic Leisure Facilities Association, Australia; Australian Swim School Association and Swim Disability Conferences; International Women’s Day Breakfast, Australia.

AIS believes in collaboration and education rather than competition.


AIS CEO Elena Gosse met Australian Prime Minister Malcolm Turnbull and discussed support for Australian manufacturers. AIS hosted a tour of its facilities by the Hon Julie Bishop MP (Australian Minister for Foreign Affairs).

AIS is recognised as a highly successful, Australian owned and operated manufacturing business.


Expanded distribution network internationally with view to target U.S and UAE market share. Some companies are reducing distribution or just converting to online sales. AIS products have been exported to over 55 countries.

In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this organization since the beginning of 2016 (up to 150 words).
-Released revolutionary new product internationally, EcoLine Residential – a premium chlorine generator for freshwater swimming pools (seven years in the making).
-Expanded AIS manufacturing facilities - purchased and opened new, 1900m2 production facility to house AIS’s expanded commercial production & R&D departments.
-Secured a major international contract – AIS’ EcoLine commercial technology specified in competition swimming pools at Malaysia National Aquatic Centre - venue for KL 2017 (Kuala Lumpur 29th Southeast Asian Games).
-Expanded commitment to industry education and collaboration – through speaking engagements, events, sponsorships and networking.
-Promoted disability inclusive swimming – Partnered with Australian Swim Schools Association as major sponsor or inclusive swimming program.
-Increased company profile – through extensive media coverage and event participation.
-Improved company financial performance, increased distribution networks and marketshare – through astute company management by CEO
-Restructured staff roles/company make-up –to improve performance, productivity and further encourage innovation.

Of the following measures of success, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2016?

Overall Innovation