Auction Mobility App
Company: Auction Mobility, Boston, MA, USA
Company Description: Auction Mobility is the world's leading white labeled app and web developer for auction houses, some being the largest worldwide. With a passion for collecting, we've brought together unique talent representing decades of experience in user design, usability and technology development to create the industry’s first and only customizable mobile and web auction platform.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Auction
Nomination Title: Auction Mobility’s App for Ahlers & Ogletree Auction Gallery
Date this app or site was first published: Released: Feb 17, 2016
Description: TEXT REDACTED FOR PUBLICATION
Ahlers & Ogletree Auction Gallery is a full-service auction gallery. The gallery presents auctions featuring a diverse range of items and collections. Comprehensive offerings range from rare objects, art, collectibles and fine antiques, to full estates.
They offer customers the power of choice in bidding experience: In-person, phone, absentee, and with their latest service, their very own mobile app and web platform! Experience the convenience of watching and bidding LIVE with on-the-go during an auction, checking the status of your absentee bids immediately after the sale, and ability to pay your invoice--all in the same app!
Briefly describe this entry's communications objectives and how it has met those objectives (up to 200 words):
Most auction apps are companies who are aggregate sites where auction houses have their auctions hosted by a 3rd party. This forces Ahlers & Ogletree to send their clients away to bid online, however they don't know how many and who is participating in their sale (blind participation). They also run the risk of losing clients to other auction houses.
Auction Mobility gives the auction back to Ahlers & Ogletree so their clients can bid from their own native platform (app and/or web). Using this platform, Ahlers & Ogletree has full control of their sale, stat analysis, bid history and complete records of who attends and participates in the auction. Some other features are HD live video stream, push notifications, mobile consignment, multiple HD zoom images, "Watch" and "Share" auction lots of interest.
With an app and web platform, they can now market their auction to people anywhere in the world to increase participation and revenue.