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APAX Recreation - Innovation of the Year

Gold Stevie Award Winner 2018, Click to Enter The 2019 International Business Awards

Company: APAX Recreation, Shanghai, China
Company Division/Group: APAX Group
Company Description: APAX Recreation is part of APAX Group, that specializes in outdoor lifestyles, is committed to creating an in-depth experience tourism destinations with international IP operations platform. APAX Recreation CREATED and INCUBATED the world's first Discovery Adventures Park and giving Discovery a new 'Location Based Entertainment’ concept - Discovery Comes to Life.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Innovation of the Year - Consumer Services Industries

Nomination Title: Discovery Adventures Park - World's First Ever Discovery branded Park and the key IP project that created and incubated by APAX Recreation

Tell the story about what this nominated organization has achieved since 1 January 2017 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.

APAX Recreation is committed to creating in-depth experience tourism destinations with international IP operations that set “Culture" "Sports" "Tourism" “Education" as the core with five pillars as the content - customized travel, content media, health data analysis, sport competition operations and outdoor e-commerce.

Discovery Adventures Park is the Key IP project introduced and hatched by APAX Recreation. APAX Recreation brought Discovery IP to China, creating the world's first Discovery Adventures Park and giving Discovery a new 'Location Based Entertainment' concept - Discovery Comes to Life. The first park is in Moganshan, Zhejiang China. APAX Recreation brings the content and spirit of Discovery to life with an outdoor lifestyle approach and three core elements- ecotourism, outdoor sports, and education all rolled into one. And from there, continue to launch more theme parks worldwide.

Organizational management:

Discovery Adventures Park Moganshan successfully started to operatein 2016, is the pioneer of the new model of Eco-tourism, Outdoor Activities and NatureEducation. APAX Recreation is launching a comprehensive upgrade of its destination layout in China with the “Exclusive Licensee of Greater China” and the “Preferred Global Operations Partner” for Discovery Adventures Parks. The Management team behind are actively building an organizational structure with the intention of successful IPO within three years. They are the benchmarks at International Standards. The Senior team balances Speed, Innovation, and Creativity with Safety and Quality Delivery, and is actively engaged in building an operational model governed by SOP’s, Manuals, Staff Training, Evaluation capable of scaling up, repeating across sites, and Internal Professional Development.

Corporate social responsibility:

The Chinese government has enhanced its support for eco-tourism and the sports industry. Locations such as Sichuan, Xiamen, Sanya, Beijing, Taiwan and more have been selected as unique destinations for Discovery Adventures Park. Each Park seeks to protect, embrace, integrate and celebrate the unique features & beauty and of greater China’s Iconic natural environment.

Financial management,

Besides the development and operation of theme parks, APAX Recreation is generating a series of the new economic complex to form a distinctive ecosystem. The pioneering concept is transforming the experiential economy and it is joining forces with global brands to urge the evolution of tourist industry in the world.

Corporate communications,

We have won the following Awards:

-ZANADUSpecial Recommended Destination
-"TRAVEL + LEISURE" Anticipated Outdoor Destination
-2017-2019 Zhe Jiang Sports and Leisure Tourism Demonstration Base
-2017 City Weekend: The Travel Destination of the Year
-2017 Best Service Award by HuzhouGovernment
-2018 Best Brand to Upgrade Local Tourism Industry by Moganshan Government
-2018 Asia-pacific Stevie Award for Excellence in Corporate Innovation- GOLD

Customer service:

With the attention to details such as Quality, Safety & Customer Service is addressed at the senior level, We have served over 400 Leading Corporations from different industries both nationally and internationally. The top-level facilities and beyond expectation services have left them a memorable experience. The satisfaction rate is over 96% and the reputation has brought the park more business.

Marketing:

Based on Ecotourism, Outdoor Sports, and NatureEducation, we havefour target segments - Corporates, Education institutions, Individuals, and Parents&kids with four product lines. Implementing the message of “Discovery comes to life” with the slogan: "Where nature awaits, where the true you awakes." Weupgrade the Chinese tourism industry through the iconic natural environment and stimulate the nature of people's inner potential through exhilarating adventures experiences. We conducted online campaigns and offline events for both promotional and co-branding purposes.

Product design & development,

Discovery Adventures Park integrates true outdoor environment, top facilities, international safety standards, a complete curriculum system, and international coaches, providing people the premier experiences. We offer a full range of product lines - Corporate Series, Educational Series, Individuals Series, Special Series to corporates, school groups and individuals, that are authentic, engaging, fun, inspiring, unexpected and interactive.

In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this organization since the beginning of 2017 (up to 150 words).

-We had our Global Announcement on 2018.04.19 to announce thesuccessfulcreation of the onlyDiscovery-brandedpark brand; (MARKETING)

-We hadsuccessfullyaccomplished series A funding of US Dollar of 15.9 million with Beijing Cultural Investment Holdings Co., Ltd; (FINANCE)

Awards since 2017:

-2017-2019 Zhe Jiang Sports and Leisure Tourism Demonstration Base

-2017 City Weekend: The Travel Destination of the Year -2017 Best Service Award by HuzhouGovernment

-2018 Best Brand to Upgrade Local Tourism Industry by Moganshan Government

-2018 Asia-pacific Stevie Award for Excellence in Corporate Innovation- GOLD

-We have first time served up to 1000 guests in our park at the same time; (SALES)

-We have had our first 200 people group from one single corporate; (SALES)

 

Of the following measures of success, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2017? Overall Innovation