Albert - Marketing/Public Relations Solution
Company: Albert, New York, NY
Entry Submitted By: Channel V Media
Company Description: Albert is the first-ever artificial intelligence marketing platform, driving fully autonomous digital marketing campaigns for some of the world’s leading brands. Created by Adgorithms in 2010, Albert’s mission is to liberate businesses from the complexities of digital marketing—not just by replicating their existing efforts, but by executing them at a pace and scale not previously possible.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: Best New Product or Service of the Year - Software - Marketing/Public Relations Solution
Nomination Title: Albert, the First Fully Autonomous AI-driven Marketing Platform
Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and performance to date. TEXT REDACTED FOR PUBLICATION
AlbertTM is the world’s first and only fully autonomous artificial intelligence marketing platform, driving digital marketing campaigns from start to finish for some of the world’s leading brands.
Launched in August 2016, Albert’s mission is to liberate businesses from the complexities of digital marketing—not just by replicating their existing efforts, but by executing them at a pace and scale not possible by even the largest marketing teams. “He” serves as a highly intelligent and sophisticated member of brands’ marketing teams, wading through mass amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices and formats, in real time.
Albert was developed over the past six+ years by an elite team of data scientists, engineers and mathematicians, who reverse engineered the logic and intuition of brands to intimately understand marketers’ thought processes at every step of a multi-channel digital campaign. The result is a fully automated, digital marketing solution that is breaking industry norms by using AI to autonomously execute entire, holistic digital campaigns from a single platform with little input from marketers.
Albert is now working with more clients than any other AI business solution on the market—including Harley-Davidson, EVISU, Cosabella, Dole, Made.com and others. In October 2016, Harley-Davidson announced that it credits 40% of its New York City sales to Albert. Two months later, iconic global jeans designer EVISU revealed that Albert was responsible for helping them break into the U.S. market—a feat they weren’t able to accomplish on their own—and increase its overall digital sales ROI by 500% through its year-long, automated digital efforts. The brand has since expanded its use of Albert to the UK, Canada Australia and Singapore. And in Q1 of 2017, lingerie brand Cosabella announced that they have replaced their advertising agency with Albert, and will never go back to using humans.
Albert’s ability to process over a million data points per minute, act on them in real time, and work around the clock results in a drastic increase in sales and accelerated paths to revenue for the brands he works with, all the while reducing their operational costs. He is constantly learning and is able to identify audiences that clients didn’t even know they had. Albert notifies his clients when he has feedback on creative combinations, creative fatigue, and high- and low-performing channels and other variables that contribute to campaign success.
Because marketers range in their degrees of fearfulness of relinquishing total control to AI, Albert will soon offer users the option of being alerted to his recommendations before acting on them, rather than acting autonomously. As they become more comfortable with the platform, they can give Albert more control and autonomy to act without their oversight.
There are currently a handful of other AI-driven marketing and business automation platforms out there, all of which address only a narrow problem set or a single task. Albert is the only platform that handles every aspect of multi-channel digital campaigns from start to finish, across both paid and nonpaid channels. Working with campaign creative and KPIs provided by the brand, Albert autonomously learns as he goes, identifying new audiences brands often don’t even know they have, determining who’s most and least likely to convert, applying insights gained from one channel to others, and engaging in over 25 other core digital marketing activities.
In bullet-list form, a brief summary (up to 150 words) of up to ten (10) of the chief accomplishments of the nominee since the beginning of 2016 - or, in the case of a new product or service, up to 10 of the nominated product's chief features and benefits.
• Albert is currently the most widely adopted business AI solution on the market.
• Albert was the first, and remains the only, fully autonomous, cross-channel digital marketing solution.
• Albert ranked #98 on the Deloitte North America Fast 500 list and #7 on the Deloitte Israel Fast 50 list.
• Lingerie brand Cosabella recently announced that they have replaced their advertising agency with Albert, and will never go back to using humans.
• Harley-Davidson announced that it credits Albert with 40% of its NYC motorcycle sales.
• EVISU reported a 500% increase in 2016 ROI across digital channels due to Albert.
• Albert won numerous awards in 2016 & 2017:
-Best in Biz Awards – Best New Product
-DMN Awards – Best Marketing Automation Company and Best Retail Campaign
-The Global Annual Achievement Awards for AI – AI Application
-Apparel Magazine’s Innovator Awards – EVISU and Cosabella campaigns