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Agency for Defense Development - Munami House Organ

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Company: Agency for Defense Development
Entry Submitted By:KCU
Company Description: Since it was established in 1970 with the national yearning for self-reliant national defence, the Agency for Defense Development (ADD) has developed world-class weapon systems and relevant core technologies in the last 48 years.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best House Organ - For Customers (Public Enterprise, Government, Association)

Nomination Title: Munami, House Organ of Agency for Defense Development

How many times was this house organ published since January 1, 2017? Published bi-monthly

Since it was established in 1970 with the national yearning for self-reliant national defence, the Agency for Defense Development (ADD) has developed world-class weapon systems and relevant core technologies in the last 48 years. With the capabilities for developing various advanced weapon systems, ADD has contributed to the reinforcement of the military forces of the Republic of Korea. Currently, ADD is carrying out development works in national defence science and technology as well as in new weapon systems to be prepared for the rapidly changing national defence environment and the uncertain environment including the Fourth Industrial Revolution. In addition, ADD is now focusing on R&D work on new technologies that may dramatically change the paradigm of future battlefields, fulfilling its goal of 'Realizing New ADD for Future 50 Years with Second Leap.'

Munaemi, a bimonthly house journal, is one of the representative periodicals of ADD that realizes ADD's core values, including technological power, creativity, horizontal communication, B2B, and securing of self-esteem, and helps the nation’s citizens to have a better recognition and understanding of national defence science and technology. Munaemi also serves as a means of internal and external communication of ADD to maximize the organizational competence and contribute to the accomplishments of ADD's goals, establishing the distinctive identify of ADD in the rapidly changing external environment.

ADD's Munaemi has the following features.

First, Munaemi includes articles of both expertise and fun to deliver the knowledge and culture-based content in the field of national defence science, balancing and harmonizing its functions as a means of communication inside the organization and of public relations outside the organization.

Second, Munaemi describes the accomplishments of ADD, in charge of the peace and security of the Korean Peninsula, in various types of articles, including in-depth interviews, on-site sketches, and internal and external contributions.

Third, although national defence technologies are hardly open to the public, Munaemi effectively introduces ADD's duties and objectives in relation to the state and the citizens by explaining the technologies in an easily understood way.

Fourth, on the basis of the deep understanding of the institute, Munaemi keeps a consistent design plan and presents ADD's unique design concepts by applying various elements, including photos, texts, and illustrations.

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

ADD's Munaemi has the following features.

First, Munaemi includes articles of both expertise and fun to deliver the knowledge and culture-based content in the field of national defence science, balancing and harmonizing its functions as a means of communication inside the organization and of public relations outside the organization.

Second, Munaemi describes the accomplishments of ADD, in charge of the peace and security of the Korean Peninsula, in various types of articles, including in-depth interviews, on-site sketches, and internal and external contributions.

Third, although national defence technologies are hardly open to the public, Munaemi effectively introduces ADD's duties and objectives in relation to the state and the citizens by explaining the technologies in an easily understood way.

Fourth, on the basis of the deep understanding of the institute, Munaemi keeps a consistent design plan and presents ADD's unique design concepts by applying various elements, including photos, texts, and illustrations.

Provide the applicable creative and production credits for this entry: Publisher : Nam, Sae Kyu