Adelphi Digital Consulting Group - Science Centre Singapore Website Revamp
Company: Adelphi Digital Consulting Group, Singapore
Company Description: Adelphi Digital Consulting Group is a digital consultancy headquartered in Singapore. We employ over 130 digital professionals across the region including offices in Singapore, Thailand and four offices in Australia. We work with exciting corporate and consumer brands, arts, charity and government clients across the whole region including China and Malaysia.
Nomination Category: Website Specialty Categories
Nomination Sub Category: Best User Experience
Nomination Title: Science Centre Singapore Website Revamp
When was this web site or blog first published?
The website was first Published in May 2018.
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
The communication objective of the revamped Science Centre Singapore’s website is to increase footfall to the Science Centre – particularly among Singapore’s young adults. We achieved this in several ways:
-A visually impactful and highly interactive homepage, immediately re-imagining the Science Centre’s digital presence
-Designing an interactive “Plan Your Visit” tool which allows users to select their interests and visiting time, before receiving a suggested itinerary with space to add or change choices. This tool is intended to help convince potential visitors to commit, and to promote the diversity of exhibits and learning opportunities
-Designing an interactive Gallery Map to support a more positive visiting experience
-Creating a dynamic “Find by Date” filter page, so users can see everything that’s available on their date (rather than scrolling through lots of exhibits and checking information)
-Making sure “Buy Tickets” is prominent across the site (desktop and mobile), increasing the likelihood that potential visitors become confirmed visitors and reducing workload on front-of-house sta
-Ensuring the website is fully mobile-responsive across every template and interaction
-Streamlining the navigation to make it faster for visitors to achieve their goals, leading to a more positive experience
List the appropriate creative and production credits for this entry:
Vincent Romeo Dalocanog - Lead Developer
Stephen Prioste - 2nd Lead Developer
Vivien Ho - Assistant Developer
Leong Wing Tong - Head of Design