Accenture - Best Web Writing/Content
Company: Accenture, New York, NY USA
Entry Submitted By: TBWA Chiat
Company Description: Accenture PLC is a global management consulting and professional services company which provides strategy, consulting, digital, technology and operations services.
Nomination Category: Website Specialty Categories
Nomination Sub Category: Best Web Writing/Content
Nomination Title: The Accenture Corporate Website
When was this web site or blog first published? Site originally published Jan, 2001. Redesigned site published June 2015
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Accenture.com is the dynamic online Internet presence of Accenture. The website:
• Supports our global brand.
• Communicates the breadth and depth of Accenture services.
• Provides potential clients the information they seek.
• Collects business leads.
To support this, we compose content so that a visitor can scan and comprehend the information without needing to read each word. We have moved away from text-heavy content to visual story telling supported by imagery, video, graphics and interactivity. We have also optimized our content for mobile viewing, shortening text for easy scanning on mobile devices.
List the appropriate creative and production credits for this entry:
Katrina Klier, Managing Director, Digital Marketing, Accenture
Patrick Carver, Senior Manager, Digital Marketing, Accenture
Lorraine Shearing, Senior Manager, Digital Marketing, Accenture
Chris McConnell, Senior Manager, Digital Marketing, Accenture
Karthi Gandhi, Manager, Digital Marketing, Accenture