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Accenture - Best User Interface


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Company: Accenture, New York, NY USA
Entry Submitted By: TBWA Chiat
Company Description: Accenture PLC is a global management consulting and professional services company which provides strategy, consulting, digital, technology and operations services.
Nomination Category: Website Specialty Categories
Nomination Sub Category: Best User Interface

Nomination Title: Accenture Best User Interface

When was this web site or blog first published? Site originally published Jan, 2001. Redesigned site published June, 2015.

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Our website’s user interface supports our brand positioning as a company that collaborates with its clients to help them become high-performance businesses and governments. Particularly with our use of color and rich imagery, the website communicates our company’s insights into the qualities that enable leading organizations to outperform their competition. We provide simple, search-based navigation to the information that our target audience is seeking, including information about our services, our in-depth case studies and our compelling thought leadership. And at the content-level we provide visually compelling, easy-to-scan summaries of our information for optimum online and mobile reading.

List the appropriate creative and production credits for this entry:

Katrina Klier, Managing Director, Digital Marketing, Accenture
Patrick Carver, Senior Manager, Digital Marketing, Accenture
Lorraine Shearing, Senior Manager, Digital Marketing, Accenture
Chris McConnell, Senior Manager, Digital Marketing, Accenture
Karthi Gandhi, Manager, Digital Marketing, Accenture