Yandy.com - Retail Website
Company: Yandy.com, Phoenix, AZ
Company Description: Yandy is a leading online retailer of sexy women’s specialty apparel. Millions of women around the world wear Yandy everyday intimates, lingerie, swimwear and costumes. Our passion for design, fit and fashion drives our company’s “own your sexy” mantra in everything we do, from product innovation and merchandising to our mission to help every woman discover or rediscover her own brand of sexy.
Nomination Category: Web Site Categories
Nomination Sub Category: Retail
Nomination Title: Yandy.com
How often is this web site updated? The Yandy website is updated daily.
Briefly describe this site’s objectives and how it has met those objectives to date (up to 200 words): TEXT REDACTED FOR PUBLICATION
When Yandy was founded in 2005, there were fewer than three or four dozen e-commerce companies selling consumer goods online, making Yandy.com an early pioneer in the sector.
Currently, there are more than 250,000 e-commerce sites globally with just over 100,000 of them generating “meaningful revenue” (revenue of over $1 million or more annually – source: RJ Metrics.)
Today, Yandy.com is one of the largest women’s specialty apparel e-commerce companies carrying more than 18,000 SKUs of lingerie, everyday intimates, swimwear, costumes and more.
As one of the first full service, proprietary e-commerce companies created in the mid-2000s – before platforms like Volusion, BigCommerce, Shopify and others became commercially available – Yandy.com has served millions of customers around the world with a user-friendly and seamless shopping experience complemented by intuitive-but-unintrusive on-site tracking and personalized retargeting.
With nearly 70% of Yandy.com’s customers shopping and purchasing via mobile – the company was one of the first enterprise e-commerce platforms to deliver an efficient and effective mobile responsive user experience, again signaling Yandy’s leadership in mobile and e-commerce.
List the appropriate creative and production credits for this entry:
Aras Koktas - CTO
Erika Zeroulias - Senior Creative Manager
Jose Cardenas - Senior Engineer