Yandy.com - Company of the Year
Company: Yandy.com, Phoenix, AZ
Company Description: Yandy is a leading online retailer of sexy women’s specialty apparel. Millions of women around the world wear Yandy everyday intimates, lingerie, swimwear and costumes. Our passion for design, fit and fashion drives our company’s “own your sexy” mantra in everything we do, from product innovation and merchandising to our mission to help every woman discover or rediscover her own brand of sexy.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Apparel, Beauty & Fashion - Medium
Nomination Title: Yandy.com
Tell the story about what this nominated organization has achieved since January 1, 2016 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. TEXT REDACTED FOR PUBLICATION
Yandy.com is a leading online retailer of sexy women’s apparel with a mission to help every woman discover or rediscover her own brand of sexy. Specializing in everyday intimates, lingerie, swimwear and costumes, Yandy is a rising brand in the fast fashion market.
Founded in 2005 in Phoenix, Arizona, Yandy has grown from a small, family-owned business operated out of the founder’s garage with a handful of employees, to an efficient and fast-growth 100-person operation shipping orders around the world. With nearly 30 million unique visitors every year to Yandy.com, 13 million mobile visitors, two million subscribers and a social media following of nearly two million; Yandy ranks at the top of the digital and social strata for women’s intimates, lingerie, activewear and swim. Millions of women wear Yandy because affordable fast fashion matters to them, and they’re quickly making us an emerging leader in that market.
On behalf of all of those customers, we respectfully submit Yandy for Best Company of the Year, Retail.
Experiential Marketing – One of the most notable moments for Yandy in 2016 was the company’s debut as the first ever costume-themed runway show at the prestigious New York Fashion Week. Yandy flipped New York Fashion Week on its head and became a disruptive force with its see now, buy now collection of Halloween costumes – a move the company wasn’t sure would be met with much support from the fashion elite. As one of the largest etailers of sexy Halloween costumes in the world, Yandy has become a recognized authority and trendsetter in the category. The runway presentation featured looks with tongue-in-cheek references to pop culture as well as styles highlighting Yandy’s dedication to providing fashion-forward looks across key costume categories.
And, to our surprise, Yandy’s debut was widely reviewed by the media as a success and a fun change of pace for New York Fashion Week. Fashion & Style called the debut show a, “…fun, extravagant evening for Yandy.com to officially kickoff Halloween 2016,” and Yahoo! Style noted that, “The only Fashion Week show worth going to was the Halloween costume one.”
Product Launches – For Yandy, 2016 was a year of growth when it came to introducing new products. Yandy offers more than 15,000 products across four major categories. In 2016, Yandy expanded into the more than $80 billion everyday intimates market by launching its own line of fashion bras and panties. With the introduction of this new category, Yandy has slowly started transforming itself from its history as a massive ‘marketplace’ into a fashion brand. By 2020 the company expects that nearly 70% of its products will be Yandy designed, made and branded products – compared to just 10% coming out of 2016.
Additionally, Yandy launched a private label collection of swimwear in 2016. As one of the company’s key pillars, swim is one of the fastest growth categories for Yandy due in large part to the release of this collection. Pilar Quintana, Yandy’s Vice President of Merchandising, designed the collection with inspirations from her Mexican American heritage and upbringing in Arizona, her 80’s childhood roots, and a tribute to our costumes with a fan favorite group of animal print pieces.
Forward Progress – Yandy’s year over year growth continues at a healthy pace. Unlike many ecommerce newcomers in retail, Yandy’s growth comes profitably. The focus on managing growth profitably is a top down and bottoms up anchor to the company’s strategy and a signal to its smart and opportunistic heritage. To drive ongoing growth, Yandy announced the appointment of a new CEO, Thom Brodeur, as 2016 came to a close. Thom brings with him more than 20 years of technology, digital marketing, media and ecommerce experience to Yandy, and believes that Yandy has an opportunity to become a household name.
2. In bullet-list form (up to 150 words), a brief summary of up to ten (10) of the nominated organization’s chief achievements since January 1, 2016.
• Debuted the first ever costume fashion show at New York Fashion Week
• Launched a successful Everyday Intimates collection
• Expanded one of Yandy’s core categories, swim, with a new collection of house-branded swimwear designs
• Obtained significant press from on-the-fly costume designs, like the companies exclusive Sexy Ken Bone
• Hired a new CEO, Thom Brodeur
• Expanded social media engagement to include key celebrities like Emily Ratajkowski and Baddie Winkle
Of the following measures of success, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2016?