WillowTree, Inc.®, Charlottesville, VA - App
Company: WillowTree, Inc.®, Charlottesville, VA
Company Description: WillowTree is a mobile strategy, UX design, and development company bridging highest level of consumer user experience with enterprise-grade deployments and security. They are industry leaders in field solutions, media delivery, loyalty and payments, and connected devices. Companies like GE, Johnson & Johnson, Time Warner, AOL, American Express trust WillowTree to guide their mobile initiatives.
Nomination Category: App Categories
Nomination Sub Category: Sports
Nomination Title: New York City FC App Scores a Hat Trick
The date on which this nominated app was first distributed or otherwise made public: March 8, 2015
Briefly describe this app’s objectives and how it has met those objectives (up to 125 words). Include here the platforms your app supports:
(1) Elevate the live game experience for fans inside and outside Yankee Stadium. This was accomplished by providing fans access to curated in-app Twitter and Instagram feeds, allowing them to easily follow and participate in conversations about NYCFC and see the latest pictures and videos in real time across iOS and Android.
(2) Differentiate the newest (at time of launch) league to Major League Soccer as a forward-thinking technologically-savvy club. Accomplished - NYCFC remains one of the few MLS teams with an official club app.
(3) Provide NYCFC, and their sponsors, with new advertising channels to reach fans through in order to open up new revenue streams. This objective was met by integrating Google AdMob and making NYCFC's team store accessible in the app.
List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
(1) New York City FC
(2) WillowTree, Inc.®