Unpakt - Real Estate Website
Company: Unpakt, New York, NY
Company Description: Unpakt is the marketplace for moving companies and moving customers, where you can plan a move, compare moving quotes and book, all in one place and without any hassle.
Nomination Category: Web Site Categories
Nomination Sub Category: Real Estate
Nomination Title: Unpakt Brings New Dimension to Moving Online
How often is this web site updated?
Unpakt is constantly undergoing minor and major product updates and new versions are deployed every few weeks. Some deploys are simple and address bug fixes or new features but most deploys are an ongoing process of refining the user experience, adapting to defining user behaviors in pinpoint accuracy and creating a never-ending layer of improvement and customization. For example, one of the things Unpakt constantly tests is how the booking and comparison process performs depending on the balance between the user inputting data and the system offer preset data as a starting point.
Briefly describe this site’s objectives and how it has met those objectives to date (up to 200 words):
Unpakt's goal is to provide moving customers with a one stop shopping experience when moving. The ability to compare movers in one place, manage an entire move plan including inventory, destination and storage details, read reviews and book, all online, is paramount to improving the overall moving experience from the first decision to move and finding a new home all the way through the moving and unpacking experience. In a world where everything is managed through apps and simple, intuitive interfaces, Unpakt aims to create this same experience and match the same level of expectation that visitors have for everything else in their lives. Over the past 4 years, Unpakt has released a constantly improved funnel experience, analyzed and incorporated the findings from countless user data points and adjusted the experience in an ongoing quest to provide the perfect moving experience. In 2016, Unpakt made significant gains in understanding the expediency and efficiency needs of its users as well as understanding the value of creating set options as a starting point for customization.
List the appropriate creative and production credits for this entry:
The Unpakt team is managed in-house by CEO Adam Doron and VP of R&D Guy Schaller, with the support of multiple teams around the world.