United Way Worldwide - Best Annual Report - Online/Electronic

 

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Company: United Way Worldwide
Company Description: United Way fights for the health, education and financial stability of every person in every community. Supported by 2.8 million volunteers, 9.8 million donors worldwide, and more than $4.7 billion raised every year, United Way is the world’s largest privately-funded nonprofit. We’re engaged in nearly 1,800 communities across more than 40 countries and territories worldwide.
Nomination Category: Publication Categories
Nomination Sub Category: Best Annual Report - Online/Electronic

Nomination Title: United Way Worldwide 2015 Annual Report

The date on which this nominated annual report was first distributed or otherwise made public: October 2016

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Although United Way Worldwide (UWW) is the world’s largest privately-funded nonprofit -- engaged in 1,800 communities across 40 countries and six continents, with 2.8 million volunteers and 9.8 million donors – telling the story of our work is challenging.

Our work is complex: local leaders target tough problems in their communities, and galvanize local people around local solutions. Our story is equally complex, with a wide diversity of communities tackling different issues.

For 2015, UWW created a multi-media annual report illustrating the depth and breadth of that impact. With strong visuals, graphics, and video, it shows individual efforts and collective results, and large-scale impact in childhood success, youth success, financial stability and access to health.

Because stewardship of donor dollars is critical, the report was created, designed and printed in-house and turned into digital content (in-house):

• Stories and images were shared over social media
• Website content and blogs amplified stories
• Through sponsored posts, employees of partner companies saw their support spotlighted
• A template was created so local United Ways could replicate locally
• Hard copies went to influencers, including policymakers and partners

Because of this approach and the socialization strategy, the larger story is still reverberating today.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Rachel Perry, Director of Stakeholder Communications
Jesse Marcus, Manager of Messaging and Content
Meagan Nouhra, Manager of Web Experience
John Klaja, Manager of Graphic Design
Ayana Jackson, Manager of Creative Studio