TopSpot Internet Marketing - Manufacturing Website

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Company: TopSpot Internet Marketing, Houston, TX
Company Description: Started in 2003 with 5 original team members, TopSpot Internet Marketing is a search engine marketing firm with an emphasis on accountability, transparency, collaboration, education and delivering meaningful results for our clients. Our culture is built around a quality focused approach - both in our work & customer service.
Nomination Category: Web Site Categories
Nomination Sub Category: Manufacturing

Nomination Title: B&P Littleford LLC Website

How often is this web site updated?

As a client of TopSpot Internet Marketing who utilizes monthly Search Engine Optimization services, the B&P Littleford website is updated on a continual basis by their customer relationship team. Updates vary from month to month and can include anything from content additions to web changes and tests implemented by the TopSpot Conversion Improvement Team.

Briefly describe this site’s objectives and how it has met those objectives to date (up to 200 words):

When B&P Process Equipment and Littleford Day were ready to merge the businesses to form B&P Littleford LLC, they came to TopSpot for assistance in creating a website that would represent their new brand.

To maintain traffic from users searching for both companies, it was important to create a foundation that would continue to scale while combining elements from the previous websites. The goal was to provide a seamless user experience for new visitors as well as former customers.

Additional work before launch was done to ensure that both old websites were fully redirected to the new URL as well.

Some of the features included on the new website are:
• Careers Section
• Media Gallery
• Latest News & Events Feed
• Google Translation Tool

Since the launch of the B&P Littleford website at the end of December, the site has received over 4,000 visits! Also, thanks to work done by the TopSpot SEO team before launch, the B&P Littleford website is capturing traffic for both B&P Process Equipment and Littleford Day while gaining traction for their new domain. In fact, the new URL is already averaging more organic visits per day than the two previous websites!

List the appropriate creative and production credits for this entry:

David Underwood – President
Anita Perez- VP of Operations
Tim Doyle- VP of Sales & Marketing
Director of Client Services- Whitney Kane
Director of Marketing- Beth Shockley
Client Strategies Manager- Josh Blankenship
Web Team- Angela Rodriguez, Melody Tran
Enterprise Team- Alexandra Beaupre, Jessica Schwingendorf, JT Skaggs
Tracking Department