Teradata Big Data Microsite

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Company: Teradata Corporation, Dayton, OH
Company Description: Teradata is a global leader in analytic data platforms, marketing and analytic applications, and consulting services. Teradata helps organizations collect, integrate, and analyze all of their data so they can know more about their customers and business and do more of what’s really important. Visit teradata.com for details.
Nomination Category: Web Site Categories
Nomination Sub Category: Computer Software

Nomination Title: Teradata Big Data Microsite

How often is this web site updated? Since its launch on March 30, 2015 this web site has been updated frequently to refresh video, success stories and news content as it becomes available and as needed to support marketing campaigns and both paid and organic search.

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

The goal of the Teradata Big Data site is to provide a thought leadership resource that educates potential customers and makes their big data goals easier to accomplish. It features modern, bold, easy to use responsive design optimized for all devices. Primarily a destination site for SEM and direct marketing campaigns, site content is 70% thought leadership and 30% call to action/demand generation and includes a wide selection of customer videos and success stories. Demand generation content featuring assets from Teradata.com and a Big Data Launch Kit have been downloaded 2,659 times. Translated for use in China, Japan, UK and Germany and France, it has had 228,690 hits from 205,213 unique viewers with 89.7% new visitors to the website since launch.

List the appropriate creative and production credits for this entry:

Web Development Firm/City: nTara/Johnson City, TN
Writer: Cole Ollinger, Ollinger Creative
Web Production: Sarah Shaqir, Teradata Corporation
Web Project Manager: Jamie Flynn, Teradata Corporation
Translation Management: Sarah Paul, Teradata Corporation