Tanis Communications - Crossbar
Company: Tanis Communications
Company Description: Tanis Communications is a marketing and PR agency specializing in B2B communications programs.
Nomination Category: Web Site Categories
Nomination Sub Category: Computer Hardware
Nomination Title: Crossbar - A Bold New Website to Shake Up a Technology Market
How often is this web site updated? The Crossbar website is updated on a weekly basis with new content. On a quarterly basis, the team explores and implements new functionality to improve the user experience across all devices.
Briefly describe this site's objectives and how it has met those objectives (up to 125 words):
Crossbar, a start-up pioneering a game-changing memory technology, needed a dynamic website to reflect their growing image as technology leader. Tanis Communications collaborated with Crossbar to create a bold new website designed to provide a ‘wow factor’, while explaining the company’s complex technology to a diverse audience.
Crossbar’s website uses a clean look and a highly intuitive user interface to draw visitors in and features an attention-grabbing hero video on the homepage, which showcases the end user impact of Crossbar’s technology. Leveraging visual storytelling, a playful series of four videos provide an overview of Crossbar’s technology and how it applies to various markets.
Upon launch, the site saw a 10% increase in user sessions, a 14% jump in users and 5% more page views.
List the appropriate creative and production credits for this entry: