Sullivan Branding - Embassy Suites by Hilton Video

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Company: Sullivan Branding, Memphis, TN
Company Description: Sullivan Branding is a full-service advertising agency headquartered in Memphis. We serve a diverse mix of clients who demand innovative thinking, value creativity and require proactive client service. Over the years, we’ve built a strong reputation for providing clients with innovative and strategic solutions in local, regional, national and international markets.
Nomination Category: Video Categories
Nomination Sub Category: Orientation

Nomination Title: Embassy Suites by Hilton Make a Difference Orientation Video

The date on which this nominated production was first distributed or otherwise made public: Summer 2015

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

As part of Embassy Suites’ refresh of its orientation program, the brand created a video to be shown on a Team Member’s first day of employment. The video welcomes new Team Members to the Embassy Suites family in a natural, engaging way and showcases real Team Members talking about their experiences with the brand. New hires learn what is expected of them and get a first-hand look at the brand’s service culture. The video motivates new hires to put their best foot forward in their new position.

Feedback from the field has been overwhelmingly positive, with line-level Team Members expressing excitement for seeing their peers bring the brand to life and leaders expressing appreciation for making an easy-to-use resource that streamlines Team Members’ first days.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: Sullivan Branding, Memphis, TN
Client: Embassy Suites by Hilton
Creative Director: Eric Melkent
Writer: Mary Cashiola, Kate Metcalf
Director: Iddo Patt
Production Company: Modern Production Concepts
Art Director: Lauren Harvill
Production: Cathy Randle
Account Team: Kendall Jones, Rachel Adams, Kate Metcalf