SpotX - Maverick of the Year
Company: SpotX, Westminster, CO
Company Description: SpotX is an award-winning video ad serving and inventory management platform with ten offices across the United States, Europe and Asia Pacific. Our technology powers modern ad serving, programmatic enablement and other advanced video monetization tools for a variety of different media owners, such as PBS, Spotify, E.W. Scripps, Zynga and Conde Nast. In 2014, RTL Group acquired a 65% stake in SpotX. The company was founded in 2007 by Michael Shehan and Steve Swoboda and currently has over 400 employees.
Nomination Category: Management Categories
Nomination Sub Category: Maverick of the Year - Business Products Industries
Nomination Title: Sean Buckley, Chief Revenue Officer
Tell the story about what this nominated executive has achieved since January 1, 2016 (up to 650 words). Describe the impact he or she has had on your organization. Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. TEXT REDACTED FOR PUBLICATION
SpotX is an award-winning video ad serving and inventory management platform with ten offices across the United States, Europe and Asia Pacific. Our technology powers modern ad serving, programmatic enablement and other advanced video monetization tools for a variety of different media owners, such as PBS, Spotify, E.W. Scripps, Zynga and Conde Nast. In 2014, RTL Group acquired a 65% stake in SpotX. The company was founded in 2007 by Michael Shehan and Steve Swoboda and currently has over 400 employees.
Sean Buckley began his SpotX career as VP, Platform, tasked with expanding the company’s technology suite from a marketplace and exchange to a platform for publishers & broadcasters to holistically manage their video advertising business. It quickly became apparent that he was capable of taking an even larger leadership role within the company. He was promoted to SVP, Global Revenue less than 2 years later, and in January of this year, he was appointed as SpotX’s first Chief Revenue Officer at the age of 29, becoming the company’s fourth C-level executive. From the beginning, Sean has been a catalyst for explosive growth in areas that have the most impact on the health and performance of SpotX as a whole: our team, our clientele and our earnings.
Our platform empowers digital media owners to effectively manage and monetize their video ad inventory across formats and transaction models. SpotX’s Demand Facilitation function helps connect those customers with advertisers and agencies across an increasingly complex media landscape. Historically, those two sides of our business were served by two distinct departments. As SVP, Global Revenue, Sean lead an ambitious restructuring aimed at increasing synergies between the two, uniting all the revenue-generating units within SpotX under his central leadership. This paved the way for unprecedented level of collaboration between teams in our offices around the globe, allowing for a sharing of resources, learnings and best practices that has allowed each of the teams to celebrate landmark wins.
Under Sean’s leadership in 2016, SpotX launched collaboration with seventeen Fortune 500 brands and added more than 300 media owners including Microsoft, Thomson Reuters and Meredith Local Media Group to our roster of platform clients—a 56% increase from 2015. In addition, the SpotX Agency Development division executed over 30,000 deals, resulting in more than 200% YoY growth for their team. Overall, Sean was instrumental in driving total business through the platform well into nine figures representing a 33% YoY increase, and throughout the year, SpotX was consistently named the largest video platform in the United States by independent ranking authority comScore.
Sean’s leadership goes well beyond revenue results, paving the way for personal and professional growth for individual members of his team as well. The restructuring created a path to leadership for high-performing team members, many of whom have advanced their careers significantly and are now operating at senior leadership levels. Overall, Sean’s team accounted for 14% of SpotX’s total hires in 2016.
In addition, Sean has risen rapidly to become one of the leading voices in the ad tech industry as a whole, advancing SpotX's status as an industry thought leader. In 2016, Sean appeared as a featured speaker at two pivotal industry events, VideoNuze SHIFT and the International Advertising Bureau’s Annual Leadership Meeting. At both, he addressed the convergence between traditional television and digital video; a critical issue for the advertising industry, but also one that plays a role in the lives of consumers worldwide. Sean was able to elevate the discussion above technical jargon and explain it in moe relatable terms. His industry expertise has proven to be an indispensable resource to SpotX and the industry as a whole.
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this nominated executive since the beginning of 2016.
• Named Chief Revenue Officer at the age of 29; becoming the fourth C-level executive in the company’s 10-year history
• United all of SpotX’s revenue-generating teams under his central leadership, totaling 45 employees worldwide. Expansion of these teams accounted for 14% of SpotX's total 2016 hires.
• Launched collaboration with 17 Fortune 500 brands
• Signed more than 300 new platform clients, representing a YoY growth of 56%
• Led the SpotX Agency Development team to execute 30,000 advertiser deals, representing more than 200% YoY revenue growth for that business unit
• Led SpotX to be consistently named the largest video platform in the United States by independent ranking agency comScore
• Featured as a speaker at two key industry events: VideoNuze SHIFT and the International Advertising Bureau’s Annual Leadership Meeting