Sports 1 Marketing - Aggregated Marketing Platform (AMP)
Company: Sports 1 Marketing, Irvine, CA
Company Description: Founded by Hall of Fame Quarterback Warren Moon and veteran sports & technology executive David Meltzer, Sports 1 Marketing is a global sports and entertainment marketing agency that leverages relationship capital and over 38 years of business experience, bringing athletes, celebrities and businesses together to make a lot of money, help a lot of people, and have a lot of fun.
Nomination Category: App & Mobile Website Categories
Nomination Sub Category: Sports
Nomination Title: Aggregated Marketing Platform (AMP)
The date on which this nominated mobile site or app was first published: January 2016
Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
Launched January 2016, the Aggregated Marketing Platform (AMP?) is utilized by event producers and sponsors to connect traditional media and sponsors’ products, encourage event attendee engagement and create a measurable direct response environment. AMP? was created to: reduce logistical issues with sponsorship, optimize traditional media at events, provide sponsors with data of the consumers they interact with, and improve the overall experience of event attendees. The secure end-to-end solution is customizable, and can be tailored to individual events or experiences, providing a custom “playbook” for all partners.
AMP Video: https://vimeo.com/190114364
Unlike traditional media and marketing, companies who sponsor events through AMP? can see a direct ROI of who is engaged in their brand, product, or service by collecting data. AMP? offers brands title sponsorship for as little as one game at a time, providing access to the biggest brands in sports and entertainment while avoiding traditional multi-year agreements. The platform has been used for everything from driving traffic to MLB, NHL, and NBA games, to NFL Players Association events, VIP parties at the ESPYs, 5,700 + golf tournaments, as well as providing title sponsorship opportunities at the Barclays Center.
List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
David Meltzer, CEO
Randy Granovetter, COO (2016 Stevie Award Winner)
Derek Shaw, COO