Sentient Interactive - Livalo Consumer Website

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Company: Sentient Interactive, Morristown, NJ
Company Description: Sentient is a digital first, metrics-driven marketing agency that is driven by results. Our full suite of services includes strategy, creative, tech development and media management all focused on interactivating our client's brands. Whether we’re launching new products, creating brand identities, or maximizing digital channels, we’re tenacious about solving any marketing challenge.
Nomination Category: Web Site Categories
Nomination Sub Category: Pharmaceuticals

Nomination Title: Livalo Consumer Website

How often is this web site updated? The LIVALORx.com website is updated as necessary based on new insights and data, and to optimize content.

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

The primary objective of the LIVALORx.com website is to educate patients that have high cholesterol about the benefits of taking LIVALO, as compared with other statins, to manage high cholesterol. Another key objective of the website is to provide a downloadable savings card that allows patients to save money on their LIVALO prescriptions. Through easy-to-understand content and an engaging user experience, the website supports patients who want to learn how LIVALO is different from other statins, and assess whether they should discuss with their healthcare professional the option of taking LIVALO.

List the appropriate creative and production credits for this entry:

Anne Mandell, Ada Fung, Jason Lydon, Al Mauriello, Brendan Campi, Troy Larsen, Rob Pratt, Lil Cordero, Tricia Lagan, Natalia Schustak, Gerry Piazza, Loren Ruderman