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Roth Staffing Companies - Best E-Book

Gold Stevie Award Winner 2018, Click to Enter The 2019 American Business Awards

Company: Roth Staffing Companies, L.P., Orange, CA
Company Description: Roth Staffing Companies is the preeminent staffing services company, recognized as a creative industry leader. The organization has six business lines including Ultimate Staffing Services, Ledgent, and Adams & Martin Group, that provide temporary, temporary-to-hire and direct hire services to employers. Ultimate Locum Tenens and About Talent are also subsidiaries.
Nomination Category: Publication Categories
Nomination Sub Category: Best E-Book

Nomination Title: Roth Staffing's "There's a Difference Between Your Brand and Your Employer Brand"

The date on which this nominated e-book was first distributed or otherwise made public: October 31, 2017

Briefly describe this e-book's communications objectives and how it met those objectives (up to 200 words):

At Roth Staffing Companies, our Purpose is to make life better for the people we serve, and our Promise is to create remarkable experiences… every person, every time. Every Roth employee learns these words by heart.

Our commitment to excellence means we want our business clients to experience more than just a pleasant staffing experience. This is why we periodically release eBooks aimed at helping businesses tackle rising issues in today’s hiring environment.

In 2017, our most popular eBook was There’s a Difference Between Your Brand and Your Employer Brand, a guide to creating a positive reputation as an employer. According to the National Center for the Middle Market, businesses with strong employer brands saw revenue grow by 20% and workforce grow by more than 12%.

Written by our internal Organizational Psychologist Specialist, the eBook not only summarizes the repercussions of employer brands, but also explores the basics of improving, maintaining, and promoting your reputation as an employer.

The eBook is available completely free, including infographics and videos that make the information easy-to-share online. This eBook also sparked a small speaking tour where Roth leaders spoke on “Blurring the Lines Between HR and Marketing.”

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Writer: Alexis Taylor, M.S.
Editors: Diana Turczynskj, Lauren Saunders
Designer: Breeanna Gordon
Videos: Valerie Killeen
Online Accessibility: Megan Mahoney
Overseen by: Staci Johnson