Company: Progress, Bedford, MA
Company Description: Progress (NASDAQ: PRGS) is a global software company that simplifies the development, deployment and management of business applications on-premise or in the cloud, on any platform or device, to any data source, with enhanced performance, minimal IT complexity and low total cost of ownership. Progress can be reached at www.progress.com or 1-781-280-4000.
Nomination Category: New Product & Service Categories - Software
Nomination Sub Category: New Product or Service of the Year - Software - Mobile Development Solution
Nomination Title: Progress DigitalFactory
Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and performance to date:
Progress DigitalFactory is the only cloud-based digital transformation solution built for developers, IT administrators and marketers to collaborate on and deliver engaging customer experiences. The solution helps deliver value across digital properties at scale by driving better conversions, higher loyalty and increased revenue. DigitalFactory allows large-scale businesses to meet customer expectations with a consistent and personalized experience across all digital touchpoints including web, mobile, email, social and apps while providing insights from advanced customer analytics.
DigitalFactory has also been designed to help create and optimize digital properties at scale with great efficiency, speed, proper governance and security. DigitalFactory helps brands engage, convert and retain customers across the entire customer lifecycle. The solution unites customer experience management and digital operations management for marketing and IT collaboration.
One facet of the DigitalFactory platform is omni-channel experience management. DigitalFactory helps organizations understand the hidden behaviors of the customer journey and delivers highly personalized interactions across channels, industries and decision makers. The solution streamlines content creation, editing and publishing and minimizes delay by delivering multi-channel and multi-format campaigns without monopolizing IT resources. Organizations can also pool customer data from multiple sources to identify high-value segments. The platform also uses data to understand customer behavior which enables the brand to support targeted, personalized experiences to positively impact the customer journey. Further, DigitalFactory tracks the customer journey to provide the company with insight to maximize ROI across all channels.
In addition to its marketing capabilities, DigitalFactory also acts as a central supporting platform to manage and accelerate site creation, deployment and maintenance. The platform streamlines site management by instituting standardized, secure and scalable processes throughout the organization.
DigitalFactory also enables enterprise mobility. The platform automates business workflows across departments, increases operational efficiency for employees and partners, and converts actionable insights into efficient decisions. DigitalFactory enables brands to build iOS/Android native apps or cross-platform native apps via Angular or NativeScript using existing web skills. For consumer apps, DigitalFactory provides agile development features such as enhanced crash analytics, App Manager for provisioning and App Feedback for product improvement. DigitalFactory also provides all app lifecycle management needs such as design, development, integration, build, testing, deployment and measuring in a single platform. Plus, with backend services, brands can ensure apps are scalable, secure and perform through inbuilt mobile backend services that integrate with 20+ types of data sources, push email/SMS notifications, stored assets in the cloud, executive business logic in the cloud and the ability to synchronize data even when offline.
With DigitalFactory, brands have the ability to truly accelerate their digital transformation with a focus on the customer and on digital operations across mobile and sites. The platform is one integrated solution where brand departments can collaborate and execute across all facets of digital to deliver business results and engaging customer experiences.
In bullet-list form, briefly summarize up to ten (10) of the chief features and benefits of the nominated product or service (up to 150 words).
• Optimal customer value – While others often talk about “omni-channel” delivery but fail to provide an optimal experience across all channels, DigitalFactory simplifies the delivery including the ability to deliver native mobile capabilities using a single approach. Progress DigitalFactory enables its customers to create new value, revenue and business results.
• Digital and business agility – Most existing approaches force organizations to squander market opportunities because they are not agile and don’t deliver fast enough. DigitalFactory overcomes the infrastructure challenges that IT faces and fosters the marketing and technology collaboration necessary to deliver digital experiences at the speed of the business.
• Global brand value – Traditional solutions are not designed for global scale. This can tarnish corporate reputations due to inconsistent customer experiences. DigitalFactory supports the business and technology scale needed by organizations to deliver consistent experiences across various markets, products, services and regions.