PERQ - FATWIN Web Engagement
Company: PERQ, Indianapolis, IN
Entry Submitted By: mWebb Communications
Company Description: PERQ (www.perq.com), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions.
Nomination Category: New Product & Service Categories - Software
Nomination Sub Category: New Product or Service of the Year - Software - Lead Generation Solution
Nomination Title: FATWIN Web Engagement
Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and performance to date:
When it comes to day-to-day purchases, online shopping is a no-brainer for most of us – Amazon and other online retailers have truly changed they way we shop. However, when it comes to making larger decisions/purchases online – such as buying a car – consumers’ “Amazon-like” expectations are rarely met. More often than not, dealership websites put up walls versus open doors for consumers: abruptly halting the shopping experience by asking customers to fill out a form and wait for a return call or email. And, the next time, the consumer visits the dealer’s website, they’ll likely encounter the same exact experience. In short, instead of welcoming shoppers back and showing them that their website has been ‘paying attention to their needs,’ most auto dealer websites will make them begin the shopping process over again. In short, dealer websites haven’t evolved alongside of consumer expectations, who, on average, are likely to only visit 1.5 dealerships in person, while spending around 32 hours over 90-day period researching and shopping online. Clearly, satisfying their needs online can only lead to a better consumer experience and, ultimately, an increase in sales.
FATWIN Web Engagement was developed to change the online conversation with car shoppers by creating interactive experiences that engage visitors, giving them the information and tools they need to further their buying decisions and continue using the website for research and discovery. This technology is completely disruptive to online auto retailing because it’s the first time a dealer’s websites has become an active participant in the sales process - ‘warming up’ and preparing customers for deeper engagement. FATWIN’s smart Calls to Action (CTAs) create a more efficient and engaging shopping experience when compared to basic banner ads or lead forms that are displayed over and over again to every website visitor, regardless of relevance. In addition, FATWIN’s smart CTAs help eliminate clutter to better guide shoppers through the online process. Smart CTAs resemble real time, “in-dealership” conversations that change (or populate) according to each visitor – continuously reconfiguring information that is pushed to, and gathered from, the consumer across their entire dealership website journey. This information ranges from incentives to trade-ins to warranty info to helpful lead profile information, all of which better informs not only the consumer website experience, but also email, phone and in-dealership interactions. And, it can all be implemented on a website in about 7 days with a tiny bit of code (no site redesign required!).
Launched in early 2016, FATWIN Web Engagement surpassed $1 million in Annual Recurring Revenue (ARR) within nine months of launch and is already used by over 200 auto dealers across the U.S. This growth rate is the result of a fundamental difference in how the organization approaches online consumer engagement, a belief that lead forms are dead and interactive content is the next wave of marketing technology.
In bullet-list form, briefly summarize up to ten (10) of the chief features and benefits of the nominated product or service (up to 150 words).
- Warms up customers
- Smart Calls to Action
- Deeper consumer engagement
- Eliminates clutter with too many CTAs
- Enables a “conversation” with web visitors
- Provides 5x customer lead data
-15% lift in profit
- up to 200% increase in lead volume